A publication for the faculty, staff, administrators, and friends of California State University, Chico
November 9, 2006 Volume 37 / Number 3


Up Front

Business Student Wins $10,000 Jack Rawlins Award

Taylor Bass, a junior business major at CSU, Chico, has won the $10,000 Jack Rawlins Environmental Award. This is the first time the prize, created by Rawlins to foster a lifelong commitment to environmental activism, has been awarded.

Bass, who has an option in management with a pattern in entrepreneurship and minors in marketing and in managing for sustainability, wrote a winning proposal titled “Social Entrepreneurs Emerging with new Direction,” or SEED.

The guidelines for the Jack Rawlins Environmental Award recognize that resolution to environmental problems requires the cooperation of people from all walks of life and with varying perspectives. A characteristic of the successful applicant, stated the guidelines, would be to “have the skills and desire to communicate ideas to those around him.”

Bass’s winning idea is to create a student-run organization that will “change the way people in Chico act to make a direct impact on the environment.” He envisions this organization attracting and developing “social entrepreneurs.” Social entrepreneurs, Bass said, are individuals with innovative solutions to society’s most pressing social problems. “They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change,” said Bass.

“ The committee is very pleased to honor Taylor with this award,” said James Pushnik, Rawlins Professor of Environmental Literacy. “His plan of creating social entrepreneurs is based on a large vision that reflects Rawlins’ own large view of environmental problems and solutions.”

President Paul Zingg and Jack Rawlins presented the award to Bass on Friday, Nov. 3 at a Sustainability conference dinner.

A plan is being developed now for an award to be given each spring and fall semester.