|February 17, 2000
Volume 30 Number 13
|A publication for the faculty, staff, administrators, and friends of California State University, Chico|
The Inside Story: Dr. Jeffrey Wigand to Speak on Exposing Corporate Tobacco
The movie "The Insider," named Best Picture of the Year by L.A. Film Critics, is based on the true story of Jeffrey Wigand, Ph.D. Wigand will visit Butte County on February 17 for a full day of lectures and meetings with the public and medical personnel. He will speak in Harlen Adams Theatre, PAC, at 7:00 p.m. There is no admission.
Wigand will also appear publicly at a forum from 8:30-10:00 a.m. at the Enloe Medical Center, West 5th and the Esplanade, and lecture on the Butte College campus from 11-Noon, PE 112.
Wigand, a scientist and former vice president of research and development for the Brown and Williamson Tobacco Company, was hired in 1988 to help develop a safer cigarette. His career came to an abrupt halt five years later when he took issue with the company's policy to continue using a controversial pipe additive.
In 1994, Dr. Wigand began to make public his knowledge of cigarette design and marketing strategies with the Food and Drug Administration and other federal and state officials. He made that decision after watching top tobacco executives testify before Congress. "I watched them raise their right hands and swear to Congress that each did not believe that nicotine was addictive and that smoking was not related to health issuesŠI confronted the realization that I was not that far removed from the men on my screen," said Wigand.
Wigand's willingness to step forward and expose the truth about what the tobacco industry knew about the dangers of smoking and health put his family at risk and made him a key witness in ground-breaking tobacco litigation. In 1995, Wigand appeared on 60 Minutes and became a national figure.
Dr. Wigand is currently president and founder of SMOKE-FREE KIDS, an organization dedicated to preventing childhood use of tobacco.
The North Valley Region Tobacco Prevention Center is responsible for funding Wigand's visit to Butte County. The School of Nursing and the Department of Health and Community services at CSU, Chico are co-sponsoring the event.}KM
For more information and a complete schedule, call Butte County Department of Health, 530-538-2075 or 897-4140.
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