INSIDE Chico State
0 November 29, 2001
Volume 32 Number 7
  A publication for the faculty, staff, administrators, and friends of California State University, Chico
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Up Front

Russian Broadcasters to Train in Chico

The Office of Graduate and International Programs will host a two-week training program in TV broadcast management for 12 Russian participants beginning Saturday, Jan. 12, 2002. The program is designed to strengthen the role of independent media in Russia by increasing the effectiveness of television station management. Television is the primary source of news in Russia, but the sustainability of independent TV stations remains tenuous due to political and economic pressures.

This is the 10th group of media professionals from Newly Independent States to visit Chico and to benefit from the expertise of CSU, Chico faculty and Northern California media professionals. Project Director Diana Parks expressed elation over the group’s arrival, in part because it was delayed by the Sept. 11 attacks.

Participants will visit small and medium-size television stations in Chico, Sacramento, San Francisco, and Redding for an intensive study of the responsibilities of TV station managers. Topics will include strategic planning, corporate accountability and control, management structure, human resource management, and marketing and sales. A variety of cultural activities designed to provide a window into American culture are also part of the program. Led by media consultant and former KHSL-TV news director/manager Bruce Lang, the team of trainers includes CSU, Chico faculty members John Long, Peter Gross, and Fred Thorne.

The program, funded by the United States Agency for International Development and administered by the Academy for Educational Development, is designed to foster permanent, ongoing relationships with professionals from CSU, Chico, Russian media managers, and their U.S. counterparts. Upon completion of the program, participants will have enhanced professional skills and direct experience in an established free press and free market setting. For more information, contact Diana Parks, program director.

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