INSIDE Chico State
0 February 5, 2004
Volume 34 Number 7
  A publication for the faculty, staff, administrators, and friends of California State University, Chico
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Unprecedented Number of Undergraduates Selected to Present Papers at International E-Commerce Conference

This beach in Herring Bay, Prince William Sound, was heavily oiled in March 1989.

These students from Nitish Singh's e-commerce business course will present papers at an international conference in March. Top row, left: Adam Miller, Keith Fickert, Eric Johnson, Daniel Cox, Brian Hughes, Paul Gonzalez. Middle: Justin Nassie, Marika Valkovics, Professor Nitish Singh. Bottom: Claudia Madrigal, Jonathan Mizrahi, Lidia Burkey, Charles Olson, Christina Mankin, Kayoko Yakutake, and Kazumi Kiyama.

Photo Kathleen McPartland

lTwenty-four business students will travel to Atlantic City, New Jersey, at the end of March to present 12 papers at the fourth annual conference of the International Academy of E-Business.

The students worked in teams to research the 12 papers on e-commerce that will be presented. A selection committee of professors blind-reviewed the papers. Nitish Singh, Department of Finance and Marketing, teaches the three sections of e-marketing in which the students researched and wrote the papers.

As far as Singh knows, it is rare for all papers submitted to be accepted and for such a large number of undergraduates from one university to be invited to present at a professional conference.

The student research included such topics as an investigation of the cultural factors that international marketers and Web designers must consider when designing their international Web sites, by Amber Melissa Poe and Claudia Madrigal; and research into the relationship between the interactivity of consumer Web sites and the purchasing intention of consumers who visit the sites, by Adam J. Miller, Justin Nassie, Jonathon Mizrahi, and Keith Fickert.

The student papers will be considered for publication in the E-Business Review, Vol. 4, the proceedings of the conference.

Students have agreed to pay for their own trips to Atlantic City. Singh submitted and received a grant from the Academy for International Business for $4,000 to cover registration fees for the students. He is looking for sponsors to help students with some of the other costs.

"Presenting at an international academic conference will give these students great exposure and encourage them to pursue research projects in the future. It is a great accomplishment to put on their résumés," said Singh.

Kathleen McPartland

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