Denim Day 2017

Wear denim on April 26, 2017 to show your support for survivors and stand against victim blaming.

The Denim Day campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. The Denim Day campaign is a response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 26, 2017.

Join Safe Place and other organizations in The Glenn Walkway/Gauntlet as we celebrate Denim Day at Chico State. Show your support by wearing denim on April 26, and join us in The Gauntlet with photo campaigns, buttons, and more opportunities to engage with the issue of sexual assault prevention and awareness. 

To learn more about Denim Day and how you can get more involved, visit