University Communicators Guide

University Communicators Guide

At Chico State, our identity is not just a motto or logo. It is a promise we make and actions we take to support our foundational principles: high-quality and transformative education, affordability, diversity, civic and community engagement, sustainability, collaboration, accountability, transparency, trust, respect, and shared governance.

We all share a responsibility to present the University correctly in every form of communication, whether it occurs in print, online, or in our daily conversations. This guide is designed empower campus communicators to exercise their creativity while still maintaining institutional cohesion. This builds trust with our audiences and strengthens the stories we tell on behalf of the University.


Our Visual Identity

Our official marks and logos represent Chico State at the very highest level and they are vitally important to our brand.


Find writing and formatting guidelines and how-tos all in one place.


Explore policies and guidelines for campus photos and videos.


Campus communicators have a responsibility to make print and digital materials available to a wide audience.