University Communicators Guide

University Color Palette

Chico State's "school colors" are cardinal and white, which are reflected in our primary color palette. It is comprised of Chico red, Cornerstone gray, black, and white. They should be the dominant colors used in official communications when the project allows for color.

Chico red should be the most prominent color used for large color fields and works well for headlines, subheads, and pull quotes.

Balance and harmony are the goal when using color. Too much red or black can feel harsh, which is why we provide a secondary color palette of tones that represent the seasons and landscape of our campus. These are certainly not your only color choices, but using this family of color helps maintain consistency.

Heritage Colors

Chico Red

Chico Red

PANTONE™ 208
CMYK: 29, 96, 76, 29
RGB: 140, 35, 50
HTML: #8C2332

Cornerstone 

cornerstone gray

PANTONE™ COOL GRAY 5
CMYK: 30,25, 25, 00
RGB: 177, 179, 179
HTML: #B1B3B3

Black

black

PANTONE™ BLACK
CMYK: 00, 00, 00, 100
RGB: 44, 42, 41
HTML: #2C2A29

White

white

PANTONE™ WHITE
CMYK: 00, 00, 00, 00
RGB: 255, 255, 255
HTML: #FFFFFF

Secondary Colors

Archway

archway

PANTONE™ 729
CMYK: 25, 50, 75, 6
RGB: 183, 129, 79
HTML: #B7814F

Creekside

creekside

PANTONE™ 307
CMYK: 100, 50, 20, 2
RGB: 0, 110, 158
HTML: #006BA6

Twilight

twilight

PANTONE™ 268
CMYK: 82, 98, 0, 12
RGB: 88, 44, 131
HTML: #582C83

Tradition

tradition

PANTONE™ 201
CMYK: 8, 100, 85, 32
RGB: 161, 16, 35
HTML: #960000

Summer Sun

summer sun

PANTONE™ 124
CMYK: 2, 30, 100, 00
RGB: 2, 30, 100, 00
HTML: #EAAA00

Oak Leaf

oak leaf

PANTONE™ 582
CMYK: 45, 33, 100, 08
RGB: 142, 140, 19
HTML: #8E8C13

Autumn Day

autumn day color palette

PANTONE™ 165
CMYK: 0, 75, 100, 00
RGB: 255, 103, 31
HTML: #FF671F