Institute for Sustainable Development


Our Sustainable Future - CSU, Chico

2008 This Way to Sustainability IV Conference
Keynote Speakers

Dr. Lowell Catlett

Thursday, November 6th
BMU Auditorium, 10 a.m.

Food, Fuel, and our Future
This event is FREE and open to the public

Dr. Lowell B. Catlett is a Regent’s Professor at New Mexico State University and is Dean and Chief Administrative Officer for the College of Agriculture and Home Economics. He is an exciting futurist whose knowledge of technologies and their implications on the way we will live and work is addressed in his varied and upbeat presentations. His vast knowledge astounds corporate and association audiences both nationally and internationally. His presentations are thought-provoking and highly entertaining.

Dr. Catlett received his doctorate in Economics from Iowa State University, and has twice received the Don C. Roush Award for Excellence in Teaching. He is also a recipient of the prestigious Burlington Foundation Faculty Achievement Award for Outstanding University Teaching. In 1994 he was one of two Western Regional recipients of the National Association of State Universities and Land Grant Colleges “Excellence in College and University Teaching in the Food and Agricultural Sciences Award.” He was the recipient of the “Distinguished Service to Agriculture Citation” from the New Mexico Farm and Livestock bureau, the states largest agricultural organization. Dr. Catlett received the Carl F. Hertz Distinguished Service in Agricultural Award in 2007 from the American Society of Farm Managers and Rural Appraisers. He was awarded the “2007 Distinguished Alumni Award” from West Texas State University.

In addition to his selection in 2002 as a member of the original class of six New Mexico State University Regents Professors, Dr. Catlett has received every teaching award the university offers, including the Westhafer Award for Teaching in 1990, NMSU’s top honor. Dr. Catlett is internationally known as an expert in commodities futures markets and is in demand as a speaker and consultant on predicting and planning for near-and long-term futures.

Lowell received the College of Agriculture and Home Economics Advisor of the Year as well as Teacher of the year at NMSU.

He is a consultant to the U.S. Department of Agriculture, the Interior, Defense and Labor. He has also been a consultant to many Fortune 500 companies.


Michael Shuman

Thursday, November 6th
BMU Auditorium, 4 p.m.

The Small Mart Revolution: How Local Businesses are Beating the Global Competition
This event is FREE and open to the public

Michael Shuman is vice president for Enterprise Development for the Training and Development Corporation (TDC) of Bucksport, Maine. A noted economist, attorney, author, and entrepreneur, Shuman is widely recognized for his research into the economic advantages of small-scale businesses in an era of globalization as well as the often over-looked benefits of building local economies in an era of big-box chains. He has authored, coauthored, and edited seven books, including The Small Mart Revolution: How Local Businesses are Beating the Global Competition (Berrett-Koehler, 2006) and Going Local: Creating Self-Reliant Communities in the Global Age (Free Press, 1998).  The Small-Mart Revolution was just awarded a bronze medal for best business book by the Independent Publishers’ Association.

In recent years Shuman has led community-based economic-development efforts in St. Lawrence County (NY), Hudson Valley (NY), Katahdin Region (ME), Martha’s Vineyard (MA), and Carbondale (CO).  He is currently preparing studies on state business subsidies for the Kellogg Foundation and on global models of local food businesses for the Gates Foundation.  He served as a senior editor for the recently published Encyclopedia of Community.  And he is a cofounder and active participant in the Business Alliance for Local Living Economies (BALLE) and a founder of Bay Friendly Chicken, a community-owned company located in Salisbury, Maryland.

Shuman received an A.B. with distinction in economics and international relations from Stanford University and a J.D. from Stanford Law School.  Over the past 25 years Shuman has given an average of more than one invited talk a week – to universities, cities, legislators, economic development groups, and grassroots groups in nearly a dozen countries. 


Jeanna WirtenbergFriday, November 7th
Laxson Auditorium, 11 a.m.

Journey to Sustainable Enterprise: When It All Comes Together in brief: “People – planet – and profits”
This event is FREE and open to the public

Jeana Wirtenberg, Ph.D. is co-founder and director, External Relations & Services, Institute for Sustainable Enterprise (ISE) in the Silberman College of Business at Fairleigh Dickinson University, and president of Jeana Wirtenberg & Associates, LLC. 

Her work at the Institute focuses on bringing people together to learn how to develop and lead thriving, sustainable enterprises that are “in and for the world.”  She was a lead author on the recent worldwide study Creating a Sustainable Future:  A Global Study of Current Trends and Possibilities 2007–2017 sponsored by the American Management Association (AMA, 2007). 

Jeana is lead editor of The Sustainable Enterprise Fieldbook:  When It All Comes Together, which is being published in fall 2008 by Greenleaf Publishing and AMACOM. (Click here to order) Jeana is also principal designer of the three-day manager workshop “Green Leadership:  Implementing Sustainability Strategies” for the American Management Association.

Jeana's presentation Journey to Sustainable Enterprise: When It All Comes Together in brief:
“People – planet – and profits” is rapidly becoming the new mantra of the 21st century business person. Business leaders and managers are challenged as never before to address concerns that go far beyond the single profit motive. People issues ranging from consumer and worker health and safety to employee morale and engagement, as well as societal issues such as entrenched poverty, are emerging as core business issues.  Environmental issues such as global warming are threatening the survival of the planet and inspire an urgent call for action.

Dr. Wirtenberg’s presentation positions business directly in the center of these problems and their solutions as it moves on the knotty journey toward sustainability.  Based on Wirtenberg’s original research, the Sustainability Pyramid together with the findings from a global sustainability study sponsored by the American Management Association bring into focus the qualities of a sustainable enterprise and suggest specific means for achieving these in the 21st century.



Roy Beck photoFriday, November 7th
Laxson Auditorium, 3 p.m.
More Americans, Bigger Footprint: Did Nov. 4, 2008 elect A Congress likely to grapple with rapid U.S. Population Growth?
This event is FREE and open to the public

Author Roy Beck, Founder and President of the NumbersUSA Education & Research Foundation and NumbersUSA Action, has been one of the leading shapers of the national immigration debate since the early 1990s.

Roy established NumbersUSA in 1997 to carry out the immigration-reduction recommendations of President Clinton’s Council on Sustainable Development and of the bi-partisan U.S. Commission on Immigration Reform, chaired by the late Barbara Jordan. The top objective is to reduce overall legal and illegal immigration so that the numbers no longer impede American environmental sustainability, economic justice and individual liberty.
Roy was a pioneer in environmental journalism in the 1960s at the University of Missouri School of Journalism and was one of the nation’s first environmental-beat newspaper reporters. Over three decades of working in Michigan, Ohio, Texas, Missouri and as a congressional correspondent in Washington D.C., he won nearly two dozen awards for covering environmental topics and issues interrelating ethics, religion, and public policy, including honors from the U.S. Environmental Protection Agency and the Izaak Walton League.

Beck has testified often before Congress and has appeared as well before numerous local and national environmental/population conferences, multiple staff and Member briefings in Congress, scores of other colleges, civic clubs, forums and radio and TV shows.

His byline has appeared in scores of publications. As well, Beck is the co-author of a series of reports on urban sprawl that quantify the roles of population growth and land use/consumption decisions in the loss of rural land to urbanization. His series of national sprawl studies has been cited widely, including the United Nations Environment Program (UNEP).

F BarringerFriday, November 7th
BMU 210, 4 p.m.
Reporting On Nature 

Felicity Barringer was appointed  national correspondent (environment) for The New York Times in September 2003.  Previously, Ms. Barringer had been United Nations bureau chief since February 2003. Before that she had been a media reporter at The Times since April 1998, covering stories such as the Los Angeles Times-Staples Center controversy and the merger of the Tribune Company and Times Mirror.  She is the author of "Flight From Sorrow: The Life and Death of Tamara Wall," (Atheneum New York, 1984).  Ms. Barringer has also written articles for The New York Times Magazine, The New York Times Book Review, ARTNews, Columbia Journalism Review and The Stanford Magazine.