MARKETING 170-04 SPRING
2004 CLASS SCHEDULE
|
DATE |
|
SUBJECT |
ASSIGNMENTS |
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|
|
Course
Overview |
Read
Preface & Ch 1- pgs 1-14 |
|
|
Chapter
1 |
Marketing:
Managing Profitable Customer Relationships |
Read
Ch 1 pgs 15-30 |
|
|
Chapter
1 |
“ “
“ “ |
Class
Discussion Company Case - Botox – Come prepared!! |
|
2/2 |
Ch
2 |
Company
& Marketing Strategy: Partnering to Build Customer Relationships |
Read
Ch 2 pgs 37-47 Do
Active Concept Check 2.4 & 2.5 |
|
2/4 |
Ch
2 |
“ “
“ “ |
Read
pgs 47-55 |
|
2/6 |
Ch
2 |
“
“ “
“ |
Read
pgs 55 Review
pgs 60-61 Class
Discussion Company Case: Come
prepared ! |
|
2/9 |
Ch
3 |
Marketing
in the Digital Age: Making New Customer Connections |
Read
pgs 65-77 |
|
2/11 |
Ch
3 |
“ “
“ “ |
Read
pgs 78-87 Do Active Exercise
3.9 & 3.10 |
|
2/13 |
Ch
3 |
“ “
“ “ |
Read
pgs 87-90 Be prepared to
discuss Questions 1-5 pgs 91-92 |
|
2/16 |
Ch
4 |
The
Marketing Environment |
Read
pgs 96-111 |
|
2/18 |
Ch
4 |
“ “
“ “ |
Read
pgs 111-121…Review questions 1-5… pgs 122-123 |
|
2/20 |
Ch
4 |
“ “
“ “ |
Be
prepared to discuss in class the Company Case ‘The Prius: …’Pgs
123-126 |
|
2/23 |
Review
for Exam |
Includes Ch 1-4 + any films, in-class
discussion items or guest speakers |
Study
Hard |
|
2/25 |
Exam
#1 |
Chapters
1-4 |
Bring
a 100 Question Scantron & Blue Book |
|
2/27 |
Ch
5 |
Managing
Marketing Information |
Read
Pgs 127-136 … Review Active
concept check pg 136 |
|
3/1 |
Ch
5 |
“ “
“ “ |
Read
Pgs 137-154 …Review Active Exercise pg 149 & Company Case ‘ Be
prepared to discuss Case |
|
3/3 |
Ch 6 |
Consumer
Markets & Consumer Buyer Behavior |
Read
Pgs 159-176 |
|
3/5 |
Ch
6 |
“ “
“ “ |
Read
pgs 176-187 … Review Active Concept Check pg 185 |
|
3/8 |
Ch
6 |
“ “
“ “ |
In
Class Exercise |
|
3/10 |
Ch
7 |
Business
Markets & Business Buyer Behavior |
Read
pgs. 191-205 Review Active
Concept Check pg205 |
|
3/12 |
Ch
7 |
“ “
“ “ |
Read
pgs 205-209…Read Company Case and be prepared to discuss in
class…Emerson Process Mgmt…pg 209-211 |
|
3/15-3/19 |
SPRING BREAK |
HAVE FUN! ENJOY! |
|
|
3/22 |
Ch
8
|
Segmentation,
Targeting, & Positioning: Building the Right Relationships with the
Right Customers |
Discuss
Emerson Process Mgmt on Monday...For Wed-Read
Ch 8 |
|
3/24 |
Ch
8 |
“ “
“ “ |
|
|
3/26 |
No class |
Review for Exam #2 on Monday...Chapters 5-8 |
Study
Hard |
|
3/29 |
Exam
#2 |
Bring
Scantron |
|
|
3/31-Wed |
CAESAR
CHAVEZ DAY |
NO
CLASS |
|
|
4/2 |
Ch
9 |
Product,
Services, & Branding Strategies |
Discuss in class Qs 1-5 Ch 9...For Mon-Read Case "Starbucks: Brewing a Worldwide Experience-Grounded in History"...Answer discussion questions 1-6 pg 283 |
|
4/5 |
Ch
9 |
“ “
“ “ |
|
|
4/7 |
Ch 10 |
New
Product Development & Product Life-Cycle Strategies |
In Class discussion on end of chapter Qs pgs 306-307---For Friday, be prepared to discuss the Red Bull Case & corresponding Qs 307-310 |
|
4/9 |
Ch 10 |
New Product Dev & Product Life-Cycle Strategies |
Red Bull Case, pgs 307-310 & corresponding Qs...For Monday...Read Ch 11...possible quiz |
|
4/12 |
Ch 11 |
Pricing Considerations & Approaches | Possible quiz today on Ch 11...For Wed...Answer Qs pg 329-330...prepare to discuss DVDs: Lieberfarbian Economics? Case Qs pgs330-333 |
|
4/14 |
Ch 11 |
Price Considerations & Approaches |
In Class discussion on end of Chapter Qs and Case Qs..For Friday, Read Ch 12 |
|
4/16 |
Ch 12 |
Pricing Strategies | Discussion on Pricing Strategies...for Monday, answer end of Chapter Qs for in-class discussion |
|
4/19 |
Ch 12 |
Pricing
Strategies |
Discuss
end of chapter Qs...for Wed...answer Case Qs on "Southeast Bank: Free
Checking?" pgs 357-359 |
|
4/21 |
Ch 12 |
“ “
“ “ |
Discussion on 'Southeast Bank…’ Case
Questions...prep for exam #3 on Friday |
|
4/23 |
Exam #3 |
Covers
Ch 9-12 and all materials covered in class |
Bring Scantron to class--Read Ch 13 for Monday |
|
4/26 |
Ch 13 |
Marketing
Channels & Supply Chain Management |
Discussion on Chapter...Read and answer
Company Case..’Staples…’ questions for Wed...be prepared to discuss
in class |
|
4/28 |
Special Guest Lecturer |
Special Guest Lecturer |
Mandatory attendance is required...unless excused absence by your instructor...you will lose one full grade if you do not attend this lecture...Read ch 14 for Friday's class-Answer end of chapter Qs |
|
4/30 |
Ch 14 |
Retailing & Wholesaling |
Discussion on Chapter contents and end of Chapter Qs...for Monday...Answer Case Qs "dELIA's: Searching for the Right Way to Connect with Teens" pgs 416-418 |
|
5/3 |
Ch 14 |
Retailing & Wholesaling |
In class discussion on 'dELIA's Case' Qs...for Wed...Read Ch 16 and answer Pepsi 'Water Wars' Case questions...this will be handed in at the beginning of Wednesday's class |
|
5/5 |
Presentations |
15-20 minutes each team…everyone must speak at
presentation… These are mandatory attendance classes…you
will lose one full letter grade for absence at any of the
presentations…No Excuses…don’t even think about asking ! |
Business
Attire … Professional Attitudes and presentations…this is 40% of your
total grade…30% for the presentation & 10% peer evaluations |
|
5/7 |
Presentations |
15-20 minutes each team…everyone must speak at
presentation… These are mandatory attendance classes…you
will lose one full letter grade for absence at any of the
presentations…No Excuses…don’t even think about asking ! |
Business
Attire … Professional Attitudes and presentations…this is 40% of your
total grade…30% for the presentation & 10% peer evaluations |
|
5/10 |
Presentations |
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|
5/12 |
Presentations |
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5/14 |
Presentations |
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|
5/17-5/21 |
Finals
Week |
Date to be announced … |
The final exam is
comprehensive with most of the emphasis being on the material covered
since exam #3 |