The Wonderful Wizard of Oz:
Barbies and Costumes and Cows, Oh My!
Popular Culture, Collectibles, and Commodification

Below are a number of images of items that fans of The Wizard of Oz collect. As you look them over, consider the ways that the original story has been transformed into a commodity--an object designed for ownership and consumption. This begins, of course, with the very story itself--once published as a book, it becomes not just an example of literary art, but a commodity to be bought and sold, produced and consumed. What is the role of consumption in the success of a story? What drives people to want to own objects like those found below?



Barbie® Toys:

Barbie as Dorothy
 


Barbie as Glinda


Ken as the Cowardly Lion


Tommy as a member of the Lollipop Guild



Halloween Costumes for Adults


Dorothy


Scarecrow



Cows on Parade Collectibles


The "real" cows in Kansas City


The Dorothy Cow


The Scarecrow Cow


The Tin Man Cow


The "Cow"ardly Lion Cow


The Wicked Witch of the West Cow



A Real Collectible: The Ruby Slippers from the Film

This set of slippers sold at auction for over $650,000 in 1998!