RESUME: THOMAS M. WELSH, Ph.D.

Professor, Instructional Technology Department of Communication Design Tehama Hall Room 205 California State University, Chico Chico, California 95929-0504 Phone: 530-680-6230 Email: twelsh@csuchico.edu Web: http://www.csuchico.edu/~twelsh

Index Employment Education Technical Skills Creative Work

Prof. Experience Publications Presentations Projects

EMPLOYMENT

1994 - Present: Professor, Instructional Technology Program, Department of Communication Design, California State University, Chico.

Currently teach undergraduate and graduate courses related to instructional design, performance analysis, E-learning design, multimedia development and research methods. Member of Academic Senate. Consulting developer of instructional products for a broad range of industries, including retail, semiconductor, pharmaceutical, waste management, and medical instrument manufacturing. Scholarly, development, and speaking interests are in the areas of designing web-based instruction and instructional project management. Author of a systematic instructional development model for converting traditional classroom-based instruction into online formats. Known as Event-Oriented Design, this model is serving as the basis for a university-wide effort to develop distributed courses that include a wide range of technologies.

1994 - Present: Consultant specializing in e-learning development, instructional design, training needs analysis, instructional product development, and evaluation. Currently engaged in ongoing projects with organizations in industry and education.

EDUCATION

TECHNICAL SKILLS

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CREATIVE WORK

Ongoing (since 2001), Workshop Presenter, "Designing Instruction for Web-Based Training" (3-Day Workshop), Client: Darryl L. Sink, and Associates, Inc. Format: 3-Day workshop. Since 2001, have presented this workshop in public formats and to the following organizational clients: Oracle Inc., US Customs Service, Information Mapping, Inc., Virginia Commonwealth University, Boeing Inc., Costco Inc., and others.

Ongoing (since 2003), Online Instructor, "Course Developer Workshop" (Self-Paced Online Workshop), Client: Darryl L. Sink, and Associates, Inc. Format: Online, self-paced workshop. Since 2001, have facilitated this workshop for individuals from the following organizations: Farmers Insurance, Cadence, Inc., Thomson Inc., and others.

2005, Programmer, Instructional Designer, "CDES 214 - Computer Graphics " (E-Learning), Client: Frank Armstrong, CDES Department, CSU, Chico, Format: Web-Based E-Learning designed using Flash and WebCT Learning Management System.

2005, Programmer, "Foreign Exchange: Risk Management Basics" (E-Learning), Client: Caterpillar Equipment, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver, Lectora, Flash and Saba Learning Management System.

2005, Project Manager, Lead Instructional Designer, Lead Programmer, "New Product Introduction" (E-Learning), Client: Caterpillar Equipment, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver, Lectora, Flash and Saba Learning Management System.

2005, Project Manager, Lead Instructional Designer, Lead Programmer, "Insider Trading: Guidelines and Recommendations" (E-Learning), Client: Caterpillar Equipment, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver, Lectora, Flash and Saba Learning Management System.

2005, Project Manager, Lead Instructional Designer, Lead Programmer, "Hiring Committee Training and Resource Site" (E-Learning/Employee Performance Support Site), Client: Butte College Format: Web-Based E-Learning and performance support designed using Dreamweaver, Flash and WebCT Learning Management System.

2005, Project Manager, Lead Instructional Designer, Lead Programmer, "Breaking Through / Moving Up" (Hospitality Sales Training Course), Client: BW Career Development, LLC. Format: Web-Based E-Learning designed using Flash and MySQL for learner tracking.

2004, Instructional Designer, Programmer, "Management Training" (E-Learning), Client: QAD, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver and Flash.

2004, Project Manager, Lead Instructional Designer, Lead Programmer, "Supplier Resource Management Site" (E-Learning), Client: Caterpillar Equipment, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver, Lectora, Flash and Saba Learning Management System.

2004, Project Manager, Lead Instructional Designer, Lead Programmer, "Peregrine Systems Training" (E-Learning), Client: Caterpillar Equipment, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based E-Learning designed using Dreamweaver, Lectora, Flash and Saba Learning Management System.

2004, Consultant, AppleBytes Project, Regional and Continuing Education, Client: Debra Barger, Dean of RCE. CSU, Chico.

2004, Project Manager, Lead Programmer, Webmaster, Website for Chico Seventh Day Adventist Church. Volunteer activity.

2003, Contract award for industry-related e-learning consulting, University Foundation, $35,497.00.

2003, Project Manager, Webmaster, "Masters Programs Website" (Website for Graduate School), Client: CSU, Chico Dean of Graduate School, Robert Jackson. Format: Website.

2003, Instructional Designer, Lead Programmer, "Course Developer Workshop, ONLINE!" (E-Learning), Client: Cadence, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based Facilitated Workshop designed using Dreamweaver and Flash.

2002, Instructional Designer, Lead Programmer, "FOCUS Systems Training" (E-Learning/Performance Support Solution), Client: Washington Mutual Bank, Inc. and Darryl L. Sink, and Associates, Inc. Format: Workshop-Based Training + Web-Based Performance Support System.

2002, Instructional Designer, Lead Programmer, "Web Hosting Services Presentation" (Web-Based Online Presentation), Client: Hewlett Packard, Inc. and Darryl L. Sink, and Associates, Inc. Format: Web-Based Powerpoint Presentation and Script.

2002, Project Manager, Lead Programmer, Webmaster, "Darryl L. Sink, and Associates" (Website), Client: Darryl L. Sink, and Associates, Inc.

2001, Contract award for Butte County Office of Education, for e-learning consulting, University Foundation, $300.00.

2001, Project Manager, Lead Instructional Designer, Lead Programmer, "Designing Instruction for Web-Based Training" (3-Day Workshop), Client: Darryl L. Sink, and Associates, Inc. Format: 3-Day workshop materials included Participant Guide, Instructor Script, Powerpoint Presentation, CD-ROM based website.

2001, Project Manager, Instructional Designer, "Liberal Studies Online" (Website for Liberal Studies Program), Client: CSU, Chico Liberal Studies Program. Format: Database Driven Website Hub for Online Program.

PROFESSIONAL EXPERIENCE

8/94 - Present, CONSULTANT, specializing in e-learning development, instructional design, training needs analysis, instructional product development, and evaluation. Currently engaged in ongoing projects with organizations in industry and education.


8/98 - Present, ASSOCIATE, DARRYL L. SINK and ASSOCIATES, INC., Monterey, CA. Present public seminars and workshops on topics related to instructional design, web-based training, and criterion-referenced testing and certification. Provide instructional design and development services for contracts on an ongoing basis.

4/93 - 8/94, CONSULTING PROJECT MANAGER, CARA CORPORATION, Oak Brook, Illinois. Recent projects include mixed-media self-instructional and instructor-led training for diabetes education, pharmaceutical sales and hazardous materials handling. Projects have incorporated video and slide-tape components. Tasks include ongoing contact with end clients, CARA development team members, and external video and graphics production personnel.

1/92 - 4/93, CONSULTING PERFORMANCE TECHNOLOGIST, Indianapolis, Indiana. Contractual duties included needs analysis and all aspects of instructional design of OSHA-mandated laboratory safety training for a corporate client. Emphasis on content analysis, production of design documents and paper-based CBT prototypes, programming of computer-based training lessons, and design of support materials. All tasks included ongoing contact with end client.

5/90 - 5/92, PROJECT DIRECTOR, TEACHING WITH GROUPS! INTERACTIVE MULTIMEDIA PROGRAM. Center for Adolescent Studies, Indiana University. Program is nationally distributed by the Agency for Instructional Technology (AIT). Duties included participating in as well as overseeing all aspects of needs analysis, production, and evaluation. Specific tasks included: Computer interface design, computer programming, video field shooting, off-line and on-line editing, distribution and licensing concerns, and supplementary materials production.

11/88 - 6/89, TRAINING SPECIALIST, INTEL CORPORATION. Designed and presented seminar-based new-hire orientation and cleanroom procedures training programs for semiconductor research and development facility. Other tasks included administration of external training programs.

6/88 - 10/89, WORKSHOP INSTRUCTOR, SONY CORPORATION OF AMERICA. Co-taught one week workshop entitled "Interactive Video 1: Producing Videodisks." Primary tasks included presenting the Genesis interactive video authoring language and assisting students in designing and authoring their own level three interactive video workshop projects.

2/85 - 2/86, TRAINING SPECIALIST, LONGS DRUG STORES. Primary tasks included designing and presenting instructional materials for on-going regional management seminars. Subjects taught included Active Listening, Positive Confrontation, and Customer Service. Other tasks included production management and assistance for in-house video and various internal corporate communication projects. Produced an interactive video pilot cashier training program. Tasks included all aspects of interactive video production and project management.

PUBLICATIONS

Welsh, T. & Condo, F. (2004). Providing Learner Control Over Web-Based Training Content: A Standards-Based Solution. Learning Circuits, 5(2), http://www.learningcircuits.org.

Welsh, T. & Hubbard, L. (2003). Applying the event-oriented design model: The systematic reformat of a university course for web-based delivery. in Geibert, B. (Ed). Web-Wise Learning: Wisdom from the Field. Xlibris Publications.

Welsh, T. & Anderson, B. (2001). Managing the development and evolution of web-based training: A service bureau concept. in Khan, B. (Ed). Web Based Training. NJ: Educational Technology Publications.

Welsh, T. (1999). Implications of distributed learning for instructional designers: How will the future effect the practice? Educational Technology, 39(2), 41-45.

Roussell, J. & Welsh, T. (1998). Identifying Advantages And Disadvantages Associated With Synchronous Electronic Text-Based Learning. Proceedings of the International Visual Literacy Association (IVLA) 1997 National Convention.

Welsh, T. (1997). From multimedia to multiple-media: Designing computer-based course materials for the information age. TechTrends. Washington, D.C.: Association for Educational Communication and Technology.

Welsh, T. (1997). An event-oriented design model for web-based instruction. in Khan, B. (Ed). Web Based Instruction. N.J: Educational Technology Publications.

Welsh, T. (1995). Simplifying hypermedia usage for learners: The effect of visual and manual filtering strategies on efficiency, perceptions of usability and performance. Journal of Educational Multimedia and Hy;permedia, 4 (4), 275-304.

Welsh, T., Murphy, K., Goodrum, D., & Duffy, T. (1993). Accessing elaborations on core information in a hypermedia environment. Educational Technology Research & Development, 41 (2), 19-34.

Bosworth, K., & Welsh, T. (1993). Design and evaluation of an interactive multimedia program for teacher education. Journal of Technology and Teacher Education, 1, 15-24.

PRESENTATIONS

Welsh, T. (2005). "Using Templates as Cognitive Tools for Instructional Design ," Learning and Performance Conference. 6/05. Monterey, CA.

Welsh, T. (2005). "Enhancing E-Learning with Performance Support Tools," Invited Presentation, Shaanxi Normal University. 5/05. Xi'an, China.

Welsh, T. (2005). "Leverage Your E-Learning," International E-Learning Conference. 5/05. Taipei, Taiwan.

Welsh, T. (2005). "Encore Presentation: Designing Instruction for Web-Based Training," International E-Learning Conference. 5/05. Taipei, Taiwan.

Welsh, T. (2004). (with R. Main & G. Dunsmoor), "Re-Design of a Large Enrollment Course: The Effects of CD-Based vs. Traditional Classroom Delivery on Student Performance," CSU, Chico CELT Conference. 9/04. Chico, CA.

Welsh, T. (2004)."Reusability Simplified: A Jumpstart on Content Management for Training and Performance Support," ISPI 2004 International Conference. 4/04. Tampa, FL.

Welsh, T. (2004). (with D. Sink), "Encore Presentation: 25 Essential Intranet Design and Implementation Considerations," ISPI 2004 International Conference. 4/04. Tampa, FL.

Welsh, T. (2004). "Encore Presentation: Designing Instruction for Web-Based Training," ISPI 2004 International Conference. 4/04. Tampa, FL.

Welsh, T. (2003). "Encore Presentation: Designing Instruction for Web-Based Training," ISPI 2003 International Conference. 4/03. Boston, MA.

Welsh, T. (2003). (with D. Sink), "Encore Presentation: 25 Essential Intranet Design and Implementation Considerations," ISPI 2003 International Conference. 4/03. Boston, MA.

Welsh, T. (2002). "Encore Presentation: Designing Instruction for Web-Based Training," ISPI Performance-Based Instructional Systems Design Conference. 9/02. Chicago, IL.

Welsh, T. (2002). (with D. Sink), "25 Essential Intranet Design and Implementation Considerations," California Dept. of Personnel Administration Training Institute. 5/02. Sacramento, CA.

Welsh, T. (2002). (with D. Sink), "25 Essential Intranet Design and Implementation Considerations," ISPI 2002 International Conference. 4/02. Dallas, TX.

Welsh, T. (2002). "Encore Presentation: Designing Instruction for Web-Based Training," ISPI 2002 International Conference. 4/02. Dallas, TX.

Welsh, T. (2001). (with D. Sink), "25 Essential Intranet Design and Implementation Considerations," Online Learning 2001. 9/01. Los Angeles, CA.

Welsh, T. (2001). "Designing Instruction for Web-Based Training," ASTD 2001 International Conference. 6/01. Orlando, FL.

Welsh, T. (2001). "Designing Instruction for Web-Based Training," ISPI 2001 International Conference. 4/01. San Francisco, CA.

Welsh, T. (1998). "Three Models for Facilitating Online Course Development," CSU Conference for Academic Technology Staff. 4/98. Sonoma, California.

Welsh, T. (1997). (with J. Roussell), "Identifying Advantages And Disadvantages Associated With Synchronous Electronic Text-Based Learning," International Visual Literacy Association (IVLA) 1997 National Convention. 10/97. College Park, Pennsylvania.

Welsh, T. (1997). "Multiple-Media: Developing Digital Course Materials for Print, Web, and Classroom Presentation," Association for Educational Communication and Technology (AECT) 1997 National Convention. 2/97. Albuquerque, New Mexico.

Welsh, T. (1997). (with W. Prigge), "Using Internet-Based Videoconferencing Tools for Instruction: Lessons Learned," Association for Educational Communication and Technology (AECT) 1997 National Convention. 2/97. Albuquerque, New Mexico.

Welsh, T. (1996). "Designing Effective Web-Based Instruction," 1996 Conference on Excellence in Learning and Teaching (CELT). 9/96. Chico, California.

Welsh, T. (1996). "Implementing Technology-Based Course Materials for Multiple Instructional Contexts," Syllabus '96 Conference. 7/96. Sonoma, California.

Welsh, T. (1996). "Extending Multimedia to 'Multiple-Media': Designing Information For Use in Diverse Multimedia Formats," Broadcast Education Association (BEA) 1996 National Convention. 4/96. Las Vegas, Nevada.

Welsh, T. (1996). (with R. Nupoll & J. Ittelson), "Technology Issues for Distance Education," Association for Educational Communication and Technology (AECT) 1996 National Convention. 2/96. Indianapolis, Indiana.

Welsh, T. (1995). (with J. Long), "Teaching by Wire: Improving the Performance of Teachers and Learners Through Digital Information Technology," 1995 Conference on Excellence in Learning and Teaching (CELT). 9/95. Chico, California.

Welsh, T. (1992). (with K. Bosworth), "Teaching Group Process Skills to Pre-Service Teachers via Interactive Video: How Theory Informs Practice," 1992 Association for the Advancement of Computing in Education (AACE) National Conference on Technology and Teacher Education. 3/92. Houston, Texas.

Welsh, T. (1992). (with K. Bosworth), "Teaching With Groups!: An Interactive Multimedia Program Demonstration," Association for Educational Communication and Technology (AECT) 1992 National Convention. 2/92. Washington, D.C.

Welsh, T. (1992). (with B. Fishman, T. Duffy, & W. Prigge), "Hypermedia for Educational Change: Determining the Needs of Individual Teachers," Association for Educational Communication and Technology (AECT) 1992 National Convention. 2/92. Washington, D.C.

PROJECTS (partial listing)

Web-Based Virtual Classroom Sales Briefing, Contract, Darryl L. Sink and Associates , Inc.

• Two hour PowerPoint presentation script with slides.
• Target audience: Internal sales, Computer hardware company.
• Program characteristics: 20-30 hours of self-paced training incorporating Flash and javascript-based embedded testing and assessment.

Liberal Studies Online, California State University.

• Technical Director and Development Webmaster.
• Target audience: College students pursuing BA in Liberal Studies.
• Program characteristics: Web portal to online Liberal Studies degree program. Includes database-driven student tracking and administrative tools for key academic processes.

Youth Counselor Training, California Youth Authority, Contract, Darryl L. Sink and Associates , Inc.

• Workshop-based training.
• Target audience: Correctional Peace Officers, California Youth Authority.
• Program characteristics: Topic: Emergency Response Procedures. Part of 16 week training curriculum.

Web-Based Sales Product Knowledge Training, Contract, Darryl L. Sink and Associates , Inc.

• 26 self-study modules combined with group or one-on-one follow-up materials.
• Target audience: Sales group, Software company.
• Program characteristics: 20-30 hours of self-paced training incorporating Flash and javascript-based embedded testing and assessment.

Hazardous Materials Transportation Training, Waste Management, Inc.

• 14 self-study modules combined with group or one-on-one follow-up materials.
• Target audience: Employees who handle hazardous materials.
• Program characteristics: Fourteen hours of self-instructional booklets, 16 hours of instructor-led self-study follow-ups that reinforce primary learning points from self-study. Program designed to meet DOT-mandated training requirement.
  

Health Economics Sales Training, Eli Lilly and Co.

• Self-instructional text and debriefing workshop.
• Target audience: National sales force.
• Program characteristics: Two hours of self-instructional text, 7 hours of facilitated debriefing and case-study instruction on health economics. Includes video and 35 mm slide companion program for making sales presentations.
  

OSHA Safety Training, Eli Lilly and Co.

• CBT Program. Macintosh/SuperCard.
• Target audience: Pharmaceutical laboratory employees.
• Program characteristics: OSHA-mandated laboratory safety and chemical handling training. One program, client/server-based for easy revision. User completion data stored in hidden text files for access by management and training personnel.
  

Teaching With Groups!, Indiana University

• Multimedia program. Macintosh/ HyperCard. Nationally distributed through Agency for Instructional Technology, Bloomington, Indiana.
• Target audience: Pre-service/in-service teachers.
• Highly interactive primer on the use of group activities in the K-12 classroom.