Industry Analysis Research Guide

Wendy Diamond, Business Librarian 
Consult with me! At the Reference Desk on Tuedsays & Thursdays 9-11 or Fridays 12-1
Or by appointment wdiamond@csuchico.edu
Or Ask a Librarian Help is available 24/7 at http://www.csuchico.edu/library/ask.htm

1. ABI/Inform ReSEARCH Station /Articles & Databases
   For articles: "candy and industrywide conditions" or "pet food and trends". For market research reports: Use Snapshots North America (access from the 'multiple databases' option.)
2. Business Source Premier ReSEARCH Station /Articles & Databases
   For articles: "candy and sales " or "pet food and trends". For market research: Select "Industry Profiles" and "Market Research Reports".
3. Factiva ReSEARCH Station/ Articles & Databases
   Combine a keyword with the term "industry overview". Example: travel and industry overview.
4. Investopedia's Industry Handbooks www.investopedia.com/features/industryhandbook/
5. Industry Surveys. Available through NetAdvantage from ReSEARCH Station/ Articles & Databases
6. Valuation Resources.com www.valuationresources.com/IndustryReport.htm
   Arranged by SIC code.
7. WetFeet.com www.wetfeet.com/asp/industries_atoz.asp
   Emphasis is on career and job aspects.
   

Industry web sites
These are examples of web sites devoted to a single industry.  Note that most of them are from industry associations

1. Ad Data Placeadage.com/dataplace/
2. Beverage Industry www.bevindustry.com/
3. Bottled Water Web www.bottledwaterweb.com/
4. Food Marketing Institute www.fmi.org/facts_figs/
5. Household and Personal Products Industry   www.happi.com
6. Hospitality Net: News, Trends, & Facts www.hospitalitynet.org/
7. National Restaurant Association Industry Research  www.restaurant.org
8. National Sporting Goods Association nsga.org/public/pages/index.cfm?pageid=328
9. Newspaper Industry www.naa.org/
10. Outdoor Industry Association http://www.outdoorindustry.org/index.php
11. Travel Industry Association of America www.tia.org

Industry associations, guides, and web sites, etc.
Associatons are often the best source for industry data.

1. Associations Directory www.marketingsource.com/associations/
2. Encyclopedia of Business Information Sources (Ready Reference, HF5353 E9)
3. Fuld & Co. Internet Intelligence www.fuld.com/Tindex/I3.html
4. Valuation Resources.com www.valuationresources.com/IndustryReport.htm
   Links to information arranged by SIC code.
   

1. ABI/Inform ReSEARCH Station /Articles & Databases
   Search example -- "pizza and statistical data"
2. Current Industrial Reports www.census.gov/cir/www/index.html
3. Economic Census www.census.gov/econ/census02/
   Look up the NAICS code for your industry at www.census.gov/epcd/www/naics.html
4. TableBase ReSEARCH Station /Articles & Databases
   Search example -- "market share and bottled water" or "market size and bottled water"
   

1. American Factfinder www.census.gov - Demographic information for cities, towns & counties
2. Baby Boom: Americans Born 1946 to 1964 (BST 2B #37)
3. Best Customers: Demographics of Consumer Demand (BST 2B #26)
4. California Retail Survey (Reference, HF5429.4 C3 C352)
   Provides a statistical overview of retail sales in California cities and counties.
5. Commercial Atlas & Marketing Guide (Rand McNally) (Reference Atlas, G109 R22)
   
6. Consumer Expenditure Survey.U.S. Bureau of Labor Statistics.
   Organized by product, cross-tabulates expenditures by various demographic measures.
7. Consumer USA (Reference, HF5415.33 U6 C54)
8. Generation X: The Young Adult Market (Reference, HC110 C6 M544))
9. Getting Wiser to Teens (BST 2B #31)
10. Household Spending: Who Spends How Much on What (Reference, HC110 C6 A666)
11. Lifestyle Market Analyst (Reference, HF5415.3 U6 L54) Consumer demographics, lifestyles, and psychographics.
12. Millenials: Americans Born 1977 to 1994 (BST 2B #35)
13. Retail Trade Survey (U.S. Census Bureau) www.census.gov/econ/www/re0200.html. (Has retail data by NAICs codes)
14. Taxable Sales in California www.boe.ca.gov/news/tsalescont.htm ( or in print, Gov Docs, cal doc E3050 T7)
15. Zip Code Business Patterns (County Business Patterns) http://www.census.gov/epcd/www/zbp_base.html
    Provides business data by NAICS (industry) codes for local areas like counties, cities,& zip codes.

Economic, regulatory & legislation climate

The Best place to find information on the regulatory climate is from trade associations and/or in trade journal articles. In addition, try these sources:

1. Economic Statistics Briefing Room //www.whitehouse.gov/fsbr/esbr.html
2. Stat-USA ReSEARCH Station /Articles & Databases
   Use "State of the Nation" to view current economic data, Survey of Current Business, the Beige Book (for regional economic trends)

1. ABI/Inform Global or ReSEARCH Station /Articles & Databases
   Useful keywords: industrywide conditions, trends, forecasts, consumer behavior, market strategy, online sales, retailing, market share, innovations, problems, etc.
2. Business Source Premier or ReSEARCH Station /Articles & Databases
   Search like ABI/Inform.
3. TableBase   or ReSEARCH Station /Articles & Databases
   Find statistical charts and tables with links to full-text articles from trade journals and, market research reports.
4. Factiva or ReSEARCH Station /Articles & Databases
   -- Search with keywords: "restaurants and industry overview" or "bottled water and statistical data".
   -- Another option: Subject > Editor's Choice- Industry Trends/Analysis ~~ select an industry, enter a keyword (e.g. "trends") and search
   -- Another option: Source > Publications by Industry > Consumer Products (or whatever...). When you key in a search term (e.g. "trends" ), the database will search within this specialized folder of trade journals.
5. NAICS (North American Industry Classification System) codes www.census.gov/epcd/www/naics.html . Also in print on BST 2B #10.
6. Library Catalog ReSEARCH Station / Books
   -- Search for books by keyword, subject, author or title. 

Citation Formats & Locations

Citation formats:
-- Consult the Library's web page on  Citation Formats   ( ReSEARCH Station > Ready Reference & Quick Facts).
-- APA style is preferred in most business classes, but always ask your professor. University of Massachusetts, Amherst offers excellent example for business databases (courtesy of J.Michael Davis, business librarian) www.library.umass.edu/subject/business/citationstyle.html
-- Citation Builder (North Carolina State University) http://www.lib.ncsu.edu/lobo2/citationbuilder/citationbuilder.php?

Library locations of materials:
-- Items listed in this guide are in alphabetical order within each section.  
-- Library research databases are available on the ReSEARCH Station www.csuchico.edu/library

Help

 

This document is maintained by Wendy Diamond
Last Updated: 9/4/2008