Management 450/451
Business Planning for New Ventures
Wendy Diamond, Business Librarian

• Mintel Oxygen
  Library ReSearch Station > Articles & Databases www.csuchico.edu/lref/guides/rbn/index.htm
  NOTE: To use Mintel, it is necessary to create a profile with a CSU Chico email address. You will need to log in and accept the copyright each time.)
  
  This is the BEST source for detailed market research reports on products, services, demographic groups, target markets, etc.
  Use the categories listing on the left hand side or use the search box.
  
  
• ABI/Inform
  Library ReSearch Station > Articles & Databases or www.csuchico.edu/lref/guides/rbn/index.htm

For articles, search by keyword:
restaurants and industrywide conditions
pet care and trends

Also available: SnapShots North America (brief market research reports)
ABI/Inform > Multiple databases > Snapshots North America > Browse by industry

• Business Source Premier
  Library ReSearch Station > Articles & Databases or www.csuchico.edu/lref/guides/rbn/index.htm

For articles, search by keyword:
gourmet and retaiI
ice cream and business conditions

Also available: SWOT Analyses (company info), Industry Profiles, Market Research Reports

• Mergent Online
  Library ReSearch Station > Articles & Databases or www.csuchico.edu/lref/guides/rbn/index.htm
  
  Find public company information and industry reports.
  
  
• NetAdvantage (Standard & Poor's)
  Library ReSearch Station > Articles & Databases or www.csuchico.edu/lref/guides/rbn/index.htm
  
  Excellent industry reports: Use Industry Surveys from Quick Links
  
  
• Valuation Resources www.valuationresources.com/IndustryReport.htm
  
  Some links are free; some are expensive
  Search by SIC code or browse the industry hierarchy
  

NAICS industry information
Codes are used to organize and search for industry information.

• Economic Census - Industry Snapshots www.census.gov/econ/census07/snapshots/index.html
• North American Industrial Classification System (NAICS) codes -http://www.census.gov/epcd/naics02/naicod02.htm or in print (Reference, HF1042 N67 2007)
• Standard Industrial Classification (SIC) www.osha.gov/pls/imis/sic_manual.html or in print (Reference, HF1041 U613 1987)      

Ratios & Costs
The library has four series of ratio books in the Reference area. They are organized by industrial classification systems, such as SIC or NAICS (look up codes at
www.census.gov/epcd/www/naics.html .)

• Almanac of Business & Industrial Financial Ratios (Reference, HF5681 R25 A4)
  
• Financial Studies of the Small Business (Reference, HF5681 U5 F55a 2007)
  
• Industry Norms & Key Business Ratios (Reference,  HF5681 R25 I525)
  
• RMA Annual Statement Studies (industry ratios) (Reference, HF5681 B2 R6)
  RMAsample.pdf
• Economic Census Industry Ratios http://www.census.gov/econ/census02/data/ratios/
• Bankrate.com ( ratios are available under "calculators")
  

Cost Planning

• Business Expenses http://www.census.gov/econ/census02/index.html or www.census.gov/csd/bes/
  updated every 5 years, organized by NAICS
  
• Employer Costs for Employee Compensation (Bureau of Labor Statistics) www.bls.gov/news.release/ecec.toc.htm
• Media Market Guide (Reference, HF5826.5 M42) Advertising rates for demographics and media markets
• SRDS Interactive Advertising Source (Reference, HF5905 S65) Advertising rates for internet sites.
  

Business Plans

• Books - there are many available in the library. Search the catalog with keyword "business plans"
• Business Plans Handbook (e-book) To find a business plan, search the library catalog for "business plans handbook", select. At the Gale Virtual Reference Library website, key in your business into the box labeled "search within all volumes" (there are 11 of them.)
  Search "within all volumes "
  
• Bplans.com www.bplans.com
  
• Entrepreneur.com www.entrepreneur.com
• Small Business Administration http://www.sba.gov
  

Customers

• American Fact Finder (U.S. Census) factfinder.census.gov
  Search by city for up-to-date information ("Chico"). Find information about people, businesses, and housing.
• Lifestyle Market Analyst (Reference, HF5415.3 U6 L54)
  Target markets, hobbies and lifestyles, geographic regions.
  
• Mintel Oxygen
  Library ReSearch Station > Articles & Databases or www.csuchico.edu/lref/guides/rbn/index.htm
  The Lifestyles category covers demographic segments, such as "young men" or "tweens and teens" or "Moms", etc.
  IEach product/service report also includes customer demographics.
• My Best Segments http://www.claritas.com/MyBestSegments/Default.jsp
  Market segmentation by zip code.
  

Local business data

• California Retail Survey (Business Services Table 2B #46)
• Community Information by Zip Code library.csun.edu/mfinley/zipstats.html
  Neighborhood population info
• D&B Regional Business Directory - Northern Calif (Reference, HG4057 C2 D857 2008)
• Population and Household Economic Topics (U.S. Census) www.census.gov/population/www/
  
• County Business Patterns (Economic Census)
  http://censtats.census.gov/cbpnaic/cbpnaic.shtml or Factfinder.census.gov > Datasets > Annual Economic Surveys > Business Patterns tab
  Neighborhood data on businesses. Use your NAICS code.
  
  

Help

• APA Style information is available from ReSearch Station > Reference Quick Facts >Citation Formats www.csuchico.edu/lref/newciting.html
  
• Business Citations Format Guide (APA Style) www.library.umass.edu/subject/business/citationstyle.html
  (by J. Michael Davis, business librarian at University of Massachusetts Amherst.)
  
• Consult at the Reference Desk - During Fall 2008, my hours are Mondays and Thursdays 9-11 and Friday 12-1.Come by and and ask a question!
  Or make an appointment to meet -- wdiamond@csuchico.edu
  
• Ask a Librarian anytime. Come to the Reference Desk on the 2nd floor of Meriam Library; or via IM, Chat, or Reference Email at www.csuchico.edu/library/ask.htm