Branded Products

Licensing for Retailers

Chico State partners with CLC to positively promote the University's brand, protect its trademark rights, and generate royalty revenue. Companies that desire to produce licensed products for resale to the general public should apply for a retail license at applications@clc.com.

Review CLC's quick reference guide.

Brand Manager 360

Once a license has been acquired, CLC will supply the licensee with a username and password to access the Brand Manager 360 platform. Licensees are required to submit all designs bearing University trademarks to University Communications (UCOMM) at ucomm@csuchico.edu for review and approval prior to production, as well as report monthly sales and royalties.

Request a Retail License

Request a retail license at applications@clc.com.

Promotional Items for Campus Groups

If you’d like to use one of the logos, logomarks, or names (California State University, Chico; Chico State; Chico State Wildcats; or a college/department/unit name) on your organization’s promotional, non-retail items (T-shirts, mugs, letterhead), you must receive approval from UCOMM before you proceed with purchasing and production.

View Production and Purchasing Workflow

For artwork approval or vendors, please email ucomm@csuchico.edu or submit a Creative Services Ticket.

Design Notes

• Item(s) should use colors from the Chico State color palette when applicable, to best represent our brand. See the Chico State Brand Guide.
• Department, college, and school logos should be used to best represent the entity being promoted. Your unit logo may be downloaded from Box.
• Items should be relevant and useful for best visibility in the promotion of your area.
• Please consider sustainability and environmental impacts when choosing your item(s).
• Direct all questions to ucomm@csuchico.edu.

Production and Purchasing Workflow

1. Approval for use must be obtained from UCOMM before a purchase requisition may be submitted to Procurement & Contract Services, which is responsible for the acquisition of all goods, services, leases, and construction on behalf of Chico State.
2. To have a new, on-brand design created for your item(s), or for review and approval of your own design(s), please submit a Creative Services ticket.
3. Once you have approval/final artwork from Creative Services to proceed with your project, submit a purchase requisition in CSUBuy.

Please note:

• If you are submitting a “Goods and Services” requisition, select the “Marketing or Branded Items” option in the dropdown under “General Information.”
• If you are submitting a “Hospitality” requisition, please select “Promotional Items” under “General Information > Request Details.”
• If either of these options are not selected, your requisition will not be processed correctly.
• Credit cards are not permitted for purchasing promotional items.

If you are new to ordering, please contact your Procurement Professional with any questions.