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California State University, Chico

Brand Expressions

Our visual brand can be expressed in many ways. Explore the different categories below or view inspirational examples of how the various elements of the identity system have been applied in real projects.

  • First Day Fall Semester

    Our Mascot

    Learn how to use images of Willie the Wildcat.

  • Addie Polo Portrait

    Department Apparel

    Get the details on how to order polos, t-shirts, and more for your unit or student organization.

  • Branded Chico State Gear at Swag Swap

    Branded Products

    Learn about retail licenses and our procedure for creating branded giveaway products for events or promotions.

Bring Your Project to Life

Our professional staff of graphic designers and printers use state-of-the-art equipment to create your materials, right here on campus.

  • Installation of the Stonewall Riot Timeline Exhibit

    Request Design

    University Communications’ Creative Services offers professional graphic design services to all campus units, free of charge.

  • Printing Services

    Request Printing

    University Printing Services, our on-campus printing facility, handles the majority of the campus’ print jobs and other services, like direct mailing.

  • Johnny Poon works of creating a Lightbox

    Order Signage

    Custom sign designs and vendor recommendations are available through UCOMM or CMT’s Presentation Graphics.

Brand in Action

These examples showcase how our brand elements may be combined to create unique expressions of visual communication.

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  • Student counts the weight of peaches as the community came out to pick peaches during the U-Pick Peaches event at the Paul L. Byrne Memorial University Farm

  • Chico State Monument Sign

  • Student Services Center Auditorium

  • Chico State branded stationery including letterhead, envelope, and business cards with university logo.

  • Chico State pole banner with Hands On Minds Open message and student working with plants

  • Agricultural Education Center and Jay Gilbert Farm Store

  • Chico State Student Services Center

  • Office of Admissions Front Desk

  • Office of the Registrar Front Desk

  • University Farm Greenhouse Unit Front Desk

  • Student Services Center Lounge Area

  • Addie Polo Portrait