Skip to Main Content
California State University, Chico

Our Brand

Our brand is a promise we make and actions we take to support our foundational principles. We all share a responsibility to present the University correctly in every form of communication, and brand guidelines empower campus communicators to exercise their creativity while maintaining brand cohesion.

The tools and guidelines within this portal will allow you to implement the Chico State brand in your marketing or educational communications.

Your audience calls. Answer it.

  • Kate Post, Casey Darr, and Francie Devine doing a card sort activity for website planning.

    Brand Strategy

    What we stand for and our brand communication strategies.

  • Retired, GM of Comms of Microsoft David Hufford '93, talks during Wildcat Conversations video series

    Storytelling

    The tools you need to tell your Chico State story well.

  • University Photographers

    Multimedia

    All the media assets you need to tell your story.

  • Chico State branded mugs and other items

    Brand Expressions

    Need a give-away item for an event or department? Learn about options and processes.

  • Communications Manager Clayton Truscott leads storytelling and content development efforts

    Support

    We’re here to help. Check out the many ways to get the info you need.

First Impressions Are Everything

Why should communications stay on-brand? A cohesive and consistently-applied identity is essential for maintaining the University’s academic, ethical, and professional reputation.

55%

of all brand impressions are visual

3.5x

better brand visibility with consistent branding

80%

increase in brand recognition attributed to color

Quick Help for Common Needs

I need to download my unit’s logo.
Unit logos are available to download from the Box app.

  1. Open the Unit Logos folder in Box. Click on the letter that corresponds to your unit’s name.
  2. Then type your unit’s name in the search bar or select grid view to read your unit’s name in the logo file previews.
  3. Select your file(s) and select “Download.”

I need another version of my unit’s logo.
Request a keyline (white) or other layout version (stacked, informal, etc.) from Creative Services at ucomm@csuchico.edu.

I would like a promotional/give-away item designed.
Please create a Creative Services design request ticket. Typical project turnaround time is 7–10 business days.

I need recommendations for printers/vendors.
Please email Creative Services at ucomm@csuchico.edu or contact your Procurement & Contract Services Professional.

I need my copy edited or reviewed.
Please create a Campus Editing work request ticket.

  • Please note that copy for both internal- and external-facing marketing must be approved by Campus Editing before print/publication.
  • Request a copy or review your own copy with Campus Editing before including it in a Creative Services design request ticket.

I want to design my own internal-facing marketing materials.
You may create simple items like flyers, presentations, and social media post images with branded design templates in Adobe Express.

I need to order business cards
Business cards may be ordered from Printing Services.

I need a letterhead.
Download the Microsoft Word template to create a PDF or to print out; order printed letterheads from Printing Services.

Chico State Brand Guide Cover

Brand Guide

Print or save all the Chico State brand guidelines in one place with our PDF brand guide.