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California State University, Chico

Institutional Logos

The institutional logo and wordmark are the graphic representation of the University name and can be used in all University marketing materials. It can also be combined with college and department names.

While both are acceptable, the formal name—California State University, Chico—is typically reserved for more formal applications, and the informal name—Chico State—may be used for most references, as it is the name by which our students, faculty, staff, alumni, and community most often refer to the University.

Together, they work in approved combination to create lockups in a variety of layouts to best meet visual needs.

Consistent use of these lockups creates awareness of and loyalty to the Chico State identity. Always use approved artwork.

Formal Lockups

  • Formal Primary Lockup

    Formal Primary Lockup

    The Chico State Wildcat sitting above the formal institution name.

  • Formal Horizontal Lockup

    Formal Horizontal Lockup

    The Chico State Wildcat to the left of the stacked formal institution name.

  • Formal Icon-Forward Lockup

    Formal Icon-Forward Lockup

    Similar to the Formal Primary Lockup, but with a larger Wildcat.

  • Formal Single Line Lockup

    Formal Single Line Lockup

    The Chico State Wildcat to the left of the formal institution name in a single line.

Informal Lockups

  • Informal Primary Lockup

    Informal Primary Lockup

    The Chico State Wildcat Logo stacked above the informal institution name.

  • Informal Horizontal Lockup

    Informal Horizontal Lockup

    The Chico State Wildcat logo to the left of the informal institution name in a single line.

  • Informal Stacked Lockup

    Informal Stacked Lockup

    The Chico State Wildcat logo above a stacked version of the informal institution name.

Formal and Informal Lockups Correct Usage - Minimum Sizing

  • Lockup Formal Stacked Minimum Sizing

    Formal Primary Lockup

    Minimum usage is 0.5 inches wide measured at the institutional logomark.

  • Lockup Formal Horizontal Minimum Sizing

    Formal Horizontal Lockup

    Minimum usage is 0.5 inches wide measured at the institutional logomark.

  • Lockup Formal Icon Forward Minimum Sizing

    Formal Icon-Forward Lockup

    Minimum usage is 0.5 inches wide measured at the institutional logomark.

  • Lockup Formal Single Minimum Sizing

    Formal Single Line Lockup

    Minimum usage is 0.5 inches wide measured at the institutional mark.

  • Lockup Informal Primary Minimum Sizing

    Informal Primary Lockup

    Minimum usage is 0.5 inches wide measured at the institutional logomark.

  • Lockup Informal Single Minimum Sizing

    Informal Horizontal Lockup

    Minimum usage is 0.5 inches wide measured at the institutional logomark.

  • Lockup Informal Stacked Minimum Sizing

    Informal Stacked Lockup

    Minimum usage is 0.5 inches wide measured at the institutional mark.

Formal and Informal Lockups Correct Usage - Clear Space

  • Lockup Formal Stacked Clear Space Requirement

    Formal Primary Lockup

    1/4 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Formal Horizontal Clear Space Requirement

    Formal Horizontal Lockup

    1/2 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Formal Icon Forward Clear Space Requirement

    Formal Icon-Forward Lockup

    1/3 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Formal Single Clear Space Requirement

    Formal Single Line Lockup

    1/2 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Informal Primary Clear Space Requirement

    Informal Primary Lockup

    1/3 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Informal Single Clear Space Requirement

    Informal Horizontal Lockup

    1/2 of the height of the lockup is used to create the clear space around the logomark. Nothing should be placed in this area.

  • Lockup Informal Stacked Clear Space Requirement

    Informal Stacked Lockup

    1/4 of the height of the lockup is used to create the clear space around a logomark. Nothing should be placed in this area.

Formal and Informal Wordmarks

Wordmarks are the best choice in contexts where clarity and readability are paramount such as digital platforms or when the logo will be shown at a small size. Wordmarks are also preferred in instances when the Chico Red color of the Wildcat logomark would clash with non-brand colors, for example in a co-promotion.

  • Formal Primary Wordmark

    Formal Primary Wordmark

    The full name of the institution stacked.

  • Formal Single Wordmark

    Formal Single Line Wordmark

    The full name of the institution in a single line.

  • Informal Stacked Wordmark

    Informal Stacked Wordmark

    The shortened name of the institution stacked.

  • Informal Single Wordmark

    Informal Single Line Wordmark

    The shortened name of the institution in a single line.

Formal and Informal Wordmarks Correct Usage - Minimum Sizing

  • Formal Primary Wordmark Minimum Sizing

    Formal Primary Wordmark

    Minimum usage is 0.25 inches tall.

  • Formal Single Wordmark Minimum Sizing

    Formal Single Line Wordmark

    Minimum usage is 0.125 inches tall measured at the captial "C."

  • Informal Stacked Wordmark Minimum Sizing

    Informal Stacked Wordmark

    Minimum usage is 0.5 inches wide measured at the institutional mark.

  • Informal Single Wordmark Minimum Sizing

    Informal Single Line Wordmark

    Minimum usage is 0.125 inches tall measured at the capital "C."

Formal and Informal Wordmarks Correct Usage- Clear Space

  • Formal Primary Wordmark Clear Space Requirement

    Formal Primary Wordmark

    1/2 of the height of the lockup is used to create the clear space around the mark. Nothing should be placed in this area.

  • Formal Single Wordmark Clear Space Requirement

    Formal Single Line Wordmark

    1/2 of the height of the lockup is used to create the clear space around the mark. Nothing should be placed in this area.

  • Informal Stacked Wordmark Clear Space Requirement

    Informal Stacked Wordmark

    1/4 of the height of the lockup is used to create the clear space around the mark. Nothing should be placed in this area.

  • Informal Single Wordmark Clear Space Requirement

    Informal Single Line Wordmark

    1/2 of the height of the lockup is used to create the clear space around the mark. Nothing shoul dbe placed in this area.

Student sitting outside working on their laptop

Download Files

Chico State logo lockups, wordmarks, and logomarks are available for download from the Box app by campus users. You may also download your unit logo, graphic elements, and design templates. Download and send this PDF to outside vendors when necessary.

File Types

Don’t know what file type to download for your logo or graphic element? Follow the information in this chart.

  • PDF

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: CMYK
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Print
(flyers, brochures, etc.)

  • PNG

    • Format: Raster (cannot be enlarged without image degradation)
    • Color Mode: RGB; transparent background
    • Resolution: 150 dpi
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)

  • SVG

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: RGB
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)

Identity Integrity

It is important to keep the integrity of our identity by not making alterations to its carefully designed elements. These illustrations of incorrect usage apply to all Chico State logomarks, logo lockups, and wordmarks.

View Incorrect Usage Guidelines