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California State University, Chico

Logo Color Versions

Keyline ("Sticker") Logomark Usage

The keyline version of a logomark should be used in two different cases:

  1. When the color of the background matches parts of a logomark and causes them to blend in, disappear, or vibrate.

  2. When a logomark needs to reverse out in white.

All logomarks and lockups have a keyline version in the assets library. Do not reverse logomarks, always use the keyline version.

wildcat colors

seal key line colors

athletic key line colors

Why We Use Keyline Versions

Logo integrity and readability are two of the most important aspects of brand management, which is why the keyline logomarks must be used when displaying a logo on a dark background. Please read these explanations in order to understand why only the keyline logomarks must be used when displaying a logo on a dark background. Please note that in any keyline version, the shapes within the wildcat logo mark remain white (the background will not show through).

We do not place a color logo version on a dark background because low contrast severely impacts readability.

no rev on red why key line

on black why keyline

no rev on gray why key line

We do not simply change the color of a logomark to white when using it on a dark background because the logomark becomes a negative, which is hard for the brain to identify.

no rev on black key line

Black and White Usage

In cases where only black and white is being used, use only approved black and white logomarks. If the logomarks are being printed on a black background, use the keyline version.

seal b

athletics black and white

wildcat black and white

Student sitting outside working on their laptop

Download Files

Chico State logo lockups, wordmarks, and logomarks are available for download from the Box app by campus users. You may also download your unit logo, graphic elements, and design templates. Download and send this PDF to outside vendors when necessary.

File Types

Don’t know what file type to download for your logo or graphic element? Follow the information in this chart.

  • PDF

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: CMYK
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Print
(flyers, brochures, etc.)

  • PNG

    • Format: Raster (cannot be enlarged without image degradation)
    • Color Mode: RGB; transparent background
    • Resolution: 150 dpi
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)

  • SVG

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: RGB
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)

Identity Integrity

It is important to keep the integrity of our identity by not making alterations to its carefully designed elements. These illustrations of incorrect usage apply to all Chico State logomarks, logo lockups, and wordmarks.

View Incorrect Usage Guidelines