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California State University, Chico

Logomarks

Please note that the use of the seal and Athletics logomarks must be approved by University Communications in advance. The Wildcat logomark may only be used in logo lockups (in conjunction with text).

Chico State’s logomarks are the heart of our visual identity. They can be used on their own in certain instances, or when combined with our formal or informal name, they create logo lockups. The Wildcat logomark may only be used in logo lockups (in conjunction with text).

Correct Usage

  • Correct Institutional Logomark Usage

    Institutional Logomark

    • Minimum Size - No maximum usage restriction. Minimum usage is 0.5 inches wide.

    • Clear Space -
1/4 of the height of the mark is used to create the clear space around the mark. Nothing should be placed in this area.
  • Correct Athletics Logomark Usage

    Athletics Logomark

    • Minimum Size -
No maximum usage restriction. Minimum usage is 0.5 inches wide.

    • Clear Space - 1/4 of the height of the mark is used to create the clear space around the mark. Nothing should be placed in this area.
  • Correct Big "C" Spirit Logomark Usage

    Big "C" Spirit Logomark

    • Minimum Size -
No maximum usage restriction. Minimum usage is 0.25 inches wide.

    • Clear Space - 1/4 of the height of the mark is used to create the clear space around the mark. Nothing should be placed in this area.
  • Correct Paw Print Spirit Logomark Usage

    Paw Print Spirit Logomark

    • Minimum Size - No maximum usage restriction. Minimum usage is 0.25 inches wide.

    • Clear Space -
1/4 of the height of the pawprint is used to create the clear space around the mark. Nothing should be placed in this area.

Incorrect Usage

Shown here, using the institutional logomark as an example, are incorrect uses of the logomarks in the Chico State identity. For all University logos and seals used in printed publications, be sure to use print quality images in their original configuration. Incorrect usage rules apply to all the logomarks and lockups in this portal.

  • Incorrect usage - scaled logo

    Do Not

    Vertically or horizontally scale the marks or lockups.

  • Incorrect logo usage - rotate

    Do Not

    Rotate the marks or lockups.

  • Incorrect log usage - mirror

    Do Not

    Mirror the marks or lockups.

  • Incorrect logo usage - redraw

    Do Not

    Redraw any parts of the logomarks or lockups.

  • Incorrect logo usage - orientation

    Do Not

    Rearrange or re-orient any parts of the logomarks or lockups.

  • Incorrect logo usage - scale

    Do Not

    Change the scale of anything within the logomarks or lockups.

  • Incorrect logo usage - crop

    Do Not

    Crop the logomarks or lockups.

  • Incorrect logo usage - opacity

    Do Not

    Use the logomarks or lockups at less than 100% opacity. Use approved colors.

  • Incorrect logo usage - shadow

    Do Not

    Add a drop shadow to the logomarks or lockups.

  • Incorrect logo usage - additonal art

    Do Not

    Create additional art or colors for use around the logomarks or lockups.

  • Incorrect logo usage - color

    Do Not

    Switch the colors in the logomarks or lockups.

  • Incorrect logo usage - unapproved colors

    Do Not

    Reproduce the logomarks or lockups in unapproved colors.

  • Incorrect logo usage - busy background

    Do Not

    Place the logomarks or lockups on excessively busy backgrounds which impede legibility.

  • Incorrect logo usage - dark background

    Do Not

    Place a color logomark/lockup on a dark background. Always use the keyline version.

  • Incorrect logo usage - keyline

    Do Not

    Make your own reversed (white) logomark version. Always use the keyline version.

Use With Other Elements

In addition to the minimum size and clear space guidelines, the guidelines below should be considered when using any of the logomarks.

  • Other Elements Incorrect Usage

    Incorrect Usage

    Do not add text to a logomark so that it appears to be a new logo.

  • Other Elements Correct Usage

    Correct Usage

    Example of correct usage.

  • Other Elements Incorrect Usage

    Incorrect Usage

    Do not add other graphic elements to the logomarks.

  • Other Elements Correct Usage

    Correct Usage

    Example of correct usage.

Student sitting outside working on their laptop

Download Files

Chico State logo lockups, wordmarks, and logomarks are available for download from the Box app by campus users. You may also download your unit logo, graphic elements, and design templates. Download and send this PDF to outside vendors when necessary.

File Types

Don’t know what file type to download for your logo or graphic element? Follow the information in this chart.

  • PDF

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: CMYK
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Print
(flyers, brochures, etc.)

  • PNG

    • Format: Raster (cannot be enlarged without image degradation)
    • Color Mode: RGB; transparent background
    • Resolution: 150 dpi
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)

  • SVG

    • Format: Vector (can be scaled to any size without image degradation with appropriate software)
    • Color Mode: RGB
    • Resolution: not applicable
    • Dimensions: 12 in / 1200+ px on the longest side
    • Suggested use: Screen (PowerPoint presentation, social media posts, etc.)