Faculty Engagement
Intellectual Contributions
Our faculty are not only great instructors but also intellectually engaged in their disciplines producing a significant portfolio of intellectual contributions. Since 2021, CoB faculty have produced more than 300 publications and impactful scholarly contributions. Below are just a few profiles of recent publications by our faculty.
Jianliang Hao, Ph.D.
Business Information Systems
Park smart or face the music: Understanding user's orderly parking behavior of dockless shared bikes from the perspective of deterrence theory, Transportation Research Part F: Psychology and Behaviour, 2024
Abstract:
The rapid expansion of dockless shared bike systems has introduced a persistent urban challenge: improper bike parking. This study investigates the psychological and behavioral drivers that influence orderly parking behavior among dockless bike users, drawing from deterrence theory. Specifically, it explores whether users are more motivated by punitive measures or by internalized social and personal values. Utilizing survey data from 388 users and structural equation modeling (SEM), the findings reveal that perceived punishment severity, social norms, and personal values significantly enhance users' attitudes toward proper bike parking, which in turn increase their compliance. Interestingly, perceptions of punishment certainty and swiftness showed minimal influence. These results suggest that while enforcement mechanisms play a role, fostering a culture of shared responsibility and community expectations may be more effective in promoting compliant behavior. The study offers actionable insights for policymakers and service providers, advocating for a balanced approach that integrates both regulatory measures and community-based strategies to improve urban bike-sharing programs.
Tang, Z., Hao, J., Wang, X. (2024). Park smart or face the music: Understanding users’ orderly parking behavior of dockless shared bikes from the perspective of deterrence theory. Transportation Research Part F: Traffic Psychology and Behaviour, 107, 507-520. https://www.sciencedirect.com/science/article/pii/S1369847824002687
Hyunjung Kim, Ph.D.
Management
Are we there yet? Saturation analysis as a foundation for confidence in system dynamics modeling, applied to a conceptualization process using qualitative data, System Dynamics Review, 2024
Abstract:
Saturation is a useful concept for system dynamics, yet it has not been widely explored or integrated into the modeling process. In this article, we describe saturation as a metaphor describing the point at which a conceptual representation of a system meets the study purpose and no longer requires modification. When saturation is reached, additional data about the problem would not offer added information, thus indicating that additional data gathering and analysis would likely be redundant. We discuss two visualization techniques, “saturation curves” and “shared understanding diagrams,” for assessing saturation when conceptualizing with causal loop diagrams and show their application in a case example. Using saturation analysis during a system dynamics research process has many advantages, including: (i) identifying model structures potentially needing revisions, (ii) observing the extent to which evidence supports the current conceptualization, (iii) reflecting extensively, (iv) documenting important modeling decisions, and (v) potentially improving the problem statement.
Tomoasia-Cotisel, A., Allen, S., Kim, H., Andersen, D. (2024). Are we there yet? Saturation analysis as a foundation for confidence in system dynamics modeling, applied to a conceptualization process using qualitative data. System Dynamics Review.https://onlinelibrary.wiley.com/doi/full/10.1002%2Fsdr.1781
Jaebong Son, Ph.D.
Business Information Systems
Understanding the Factors Shaping the Learning Capability of Deep Neural Networks: A Positivist Perspective, Communications of the Association for Information Systems, 2025
Abstract:
Deep neural networks (DNNs) have revolutionized analytics, enabling advancements in areas, such as large language models, computer vision, autonomous driving, and generative artificial intelligence. Their transformative potential has garnered widespread attention across academia and industry. However, the inductive reasoning nature of DNNs presents challenges in generalizing how key structural factors—such as neurons, hidden layers, and epochs—affect learning capability and interact with one another. This study adopts a positivist approach, applying deductive reasoning and empirical analysis to explore the main and moderation effects of these structural factors on DNNs learning capability, as manifested in performance outcomes. Our empirical analysis shows that neurons, hidden layers, and epochs each positively influence learning capability. These effects are further shaped by dataset complexity, with intricate patterns amplifying their impact. However, hidden layers and epochs negatively moderate the impact of neurons. These findings clarify the often difficult-to-generalize results of inductive DNN studies and help address the lack of empirical evidence regarding the roles of DNN structural factors. Additionally, they reveal that simply increasing structural factors is not an effective strategy for improving DNN performance, demonstrating the challenges of optimizing these factors.
Son, J., Lee, C. H. (in press). Understanding the Factors Shaping the Learning Capability of Deep Neural Networks: A Positivist Perspective. Communications of the Association for Information Systems, 56. https://aisel.aisnet.org/cais/vol56/iss1/20/
Matthew Stone, Ph.D.
Marketing
Memories are not all positive: Conceptualizing negative memorable food, drink, and culinary tourism experiences, Tourism Management Perspectives, 2024
Abstract:
Memorable tourism experience (MTE) and memorable food tourism experience (MFTE) research has focused almost exclusively on positive experiences. This has limited theoretical development because categorizing positive experiences may not cover all memorable experiences. This study asked travelers for their most memorable negative food travel experience. Notably, about 30% stated they never had a negative MFTE. Factors contributing to a negative MFTE were: food/drink quality; sanitation/food safety; cultural differences; dietary/menu restrictions; service attributes; price/perceived value; and destination's lack of food or restaurant availability. These factors differ from positive MFTE. Negative MFTE focused more on food and service than other attributes (e.g. social, touristic) found with positive MFTE. Some factors (e.g. food, service) contribute to both positive and negative MFTE, while others (e.g. sanitation) only to negative MFTE. Thus, Herzberg's two-factor theory can be applied to MFTE: attributes may be satisfiers (leading to positive MTE), dissatisfiers (leading to negative MTE), or either.
Stone, M. (2024). Memories are not all positive:Conceptualizing negative memorable food, drink, and culinary tourism experiences. Tourism Management Perspectives, 54(101296).https://csu-chico.primo.exlibrisgroup.com/permalink/01CALS_CHI/192tmkk/cdi_crossref_primary_10_1016_j_tmp_2024_101296
Xinyu Wei, Ph.D.
Business Information Systems
Relationship between quality management and organizational performance in the healthcare industry, International Journal of Production Research, 2024
Abstract:
This study investigates how Quality Management (QM) programmes, particularly the Baldrige excel- lence framework, provide an approach to enhance healthcare organisational performance. Two independent methods were used to examine the short-term and long-term effects of winning the Baldrige award and the specific influence of common QM practices on results. The first method assesses the Baldrige Award’s impact on hospital performance by examining patient survey data and shows that initial quality improvements are not sustained in the long term. The second method uses confirmatory semantic analysis (CSA), a text-mining method, to analyse 22 Baldrige award- winning applications to determine the relationship between QM practices and organisational results in healthcare settings. The results show that only three QM practices – measurement, analysis, and knowledge management (MAKM), leadership, and operations focus – significantly contribute to organisational performance. Furthermore, CSA findings highlight the dominant role of leadership in driving performance outcomes, with other factors in the framework showing nonsignificant medi- ation effects. By exploring both the overarching effectiveness of QM programmes across different time lengths and specific practices that contribute to performance, this research provides academic insights with practical application in the healthcare industry. Importantly, the findings highlight the nuanced relationship between QM initiatives and organisational excellence.
Xie, H., Wei, X., Peng, X., & Prybutok, V. (2024). Relationship between quality management and organizational performance in the healthcare industry. International Journal of Production Research. https://csuchico.primo.exlibrisgroup.com/permalink/01CALS_CHI/192tmkk/cdi_proquest_journals_3125409059
Fang Zhao, Ph.D.
Accounting
Two Types of Educational Apps for In-Person and Remote Learning: Student Perceptions and Learning Outcome, Jpournal of Higher Education Theory and Practice, 2024
Abstract:
This study examines students’ feedback on using different educational apps and the relationship between their perceptions and learning outcomes. Two educational apps, each typical of a distinct category (gamification apps and standard apps), were used for in-class exercises in both in-person and online accounting courses. Student feedback was collected at the end of the semester. The results indicate that students have varying preferences for educational apps, with each app featuring characteristics that cater to students’ needs. However, these preferences are not associated with learning outcomes. Additional analysis reveals that students who more strongly agree that using the gamification app for in-class exercises helps them review course materials demonstrate better course performance. This study provides insights for instructors to effectively implement different educational apps to enhance student engagement in both in-person and remote courses, thereby improving teaching practices in higher education.
Zhao, F. (in press). Two Types of Educational Apps for In-Person and Remote Learning: Student Perceptions and Learning Outcome. Journal of Higher Education Theory and Practice. https://www.articlegateway.com/index.php/JHETP/article/view/7562
Involvement with their Professions
Faculty have direct involvement with the practice of business through consulting activities, serving on Board of Directors, and engagement, networking, and broadening of their knowledge in their fields through their participation in a variety of professional organizations.
Angela Casler
Executive Director and Founder, Sustainable Management Association
The Sustainability Management Association (SMA) brings professionals together from diverse business industries, governmental and nonprofit professionals with the purpose of educating professionals on how to manage sustainability in any type of organization. The SMA's mission is to help professionals learn how to effectively manage sustainability, to drive economic performance, and create stakeholder value through social responsibility and environmental stewardship.
Bonnie Persons, J.D.
Executive Board Member and former President The Western Academy of Legal Studies in Business
The Western Academy of Legal Studies in Business serves the law and business interests of academics and practitioners throughout the Western region, as well as across the nation and around the world. The organization hosts an annual conference in Monterey, California, bringing together practitioners and academics on a global scale.
Professional Organizations
In total, our faculty participate in over 100 different professional organizations, including:
Accounting and Finance
- American Accounting Association
- American Finance Association
- American Institute of Professional Certified Accountants
- CalCPA Education Foundation
- California Society of CPAs
- Financial Education Association
- Financial Management Association
- Institute of Internal Auditors
- National Association of Corporate Directors
Business and Management
- Academy of Legal Studies in Business
- Academy of Management
- Academy of Marketing Science
- International Leadership Association
- Marketing Educators' Association
- National Association of Professional Women
- Project Management Institute
- Society for Human Resource Management
- Sport Marketing Association
- Strategic Management Society
- Western Academy of Legal Studies in Business
Information Systems & Decision Science
- Association for Information Systems
- Association of Certified Fraud Examiners
- Data Science Association
- Decision Science Institute
- Information Systems Audit and Control Association
- SAP University Alliance
- Sustainability Management Association
- System Dynamics Society
Local and Community
- Chico Chamber of Commerce