Business Administration BS
The Marketing option within the Business Administration BS prepares students for career paths in advertising, brand management, sales, distribution, and retailing.
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Marketing Department
The Marketing Department focuses on courses leading to undergraduate degrees in business administration with the marketing option. Supplementing classroom instruction, students gain practical experience through internships and team projects, solving real-world problems under the close supervision of dedicated faculty members.
In addition to being exemplary classroom instructors and experts in their field, our Marketing Department are recognized for their significant research contributions with work published in many of the leading marketing journals.
Explore Our Programs
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Marketing Minor
Boost your career with a marketing minor and learn how to connect with customers, drive sales, create impactful brand strategies, and enhance brand visibility.
Minor in International Business
Step into the world of international business and develop the skills to thrive in global markets.
Seufferlein Sales Program
The Seufferlein Sales Program is an award-winning, USCA-accredited program that prepares students for dynamic careers. Our 21-unit Professional Sales Certificate has a fully accredited curriculum that provides students with the sales training required by today's leading organizations.
American Marketing Association | Chico
The AMA provides students with hands-on marketing experience and valuable connections to recruiters and job opportunities. While fostering networks, AMA Chico members collaborate effectively and grow as marketing professionals.