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California State University, Chico
Seufferlein Sales Program students 2025

Seufferlein Sales Program

Our 21-unit Professional Sales Certificate is an award-winning, USCA-accredited program that prepares students for dynamic careers in sales.

The sales certificate is a great way to differentiate yourself in today’s competitive job market. The hands-on courses provide students with the sales training required by today's leading organizations.

Though open to all students, the certificate is specifically designed for marketing majors and minors. The certificate is comprised of one foundation course, five required core courses, and one elective course.

Your Future in Sales Starts Here

  • Business student works on laptop

    Apply Now

    Start by completing our short application form. Then follow the additional instructions to learn how to enroll in the program and pursue additional leadership certificates.

  • Sales student laughs smiles while chatting with faculty member at event

    Calendar of Events

    Keep an eye on upcoming Seufferlein Sales Program (SSP) events. These events are needed to fulfill the Sales Competency Requirement.

Elevate Your Career

Whether you are an engineering, IT, communications, liberal arts, computer science, really any major, we want you to come check out our 21 unit sales certificate. Why? We teach how to more effectively articulate a thought which is needed no matter what your academic focus is here at Chico State.

814

Enrolled students in 2024-2025

57

different majors enrolled

Luke Seufferlein and Chuck Seufferlein have a Q&A session after a Real Estate in Sales workshop for students
From Strategy to Sold Signs

Thank You to Chuck and Luke Seufferlein

What a day! Huge gratitude to Chuck and Luke Seufferlein for speaking at the Real Estate in Sales Workshop and for empowering Wildcats with strategy, grit, and wisdom.

Sales Program Showcase

  • Seufferlein Sales Program (SSP) Chico State Sales Invitational participants take a group photo

    2025 Chico State Sales Invitational

    The 2025 Chico State Sales Invitational (CSSI) was a resounding success, bringing together 100 students of all experience levels to compete for a $10,000 prize pool in a Hawaiian-themed event.

  • Campbell holding prize check and trophy after winning at the Arizona St. sales competition in 2025

    First Prize at the Arizona St. Sales Competition

    The Seufferlein Sales Program just brought home first place from Arizona State! Huge congrats to Chad, Lauren, Julia, and Campbell—who took top honors in the individual role-play.

About Us

  • Corporate logos of the Seufferlein Sales Program

    Corporate Partners

    Join forces with industry leaders who shape our students' futures. Chico State Corporate Partners fuel career paths, hands-on learning, and real-world success every day.

  • imothy Heinze Faculty Marketing Department

    Faculty and Staff

    Meet the mentors behind our momentum. Our faculty and staff champion student success with real-world expertise, personalized support, and a passion for shaping future sales leaders.

  • Chuck Seufferlein has provided generous support for the Seufferlein Sales Program (SSP)

    About the Program

    Sales isn’t just a profession—it’s a launchpad. Our nationally recognized program blends coaching, competition, and connection to help students thrive in careers that matter.

  • Seufferlein Sales Program (SSP) students role play in a meeting

    Sales Lab

    From mock pitches to team competitions, the Sales Lab equips students with practical tools and space to grow into confident sales professionals.

Connect With Us

Follow the Seufferlein Sales Program on LinkedIn and Instagram to connect with peers, mentors, and employers—and see how Wildcats build careers in professional sales.

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University Sales Center Alliance Sales Education Foundation
Accreditation and Accolades

A Top Sales University

Chico State's sales program is accredited by the University Sales Center Alliance (USCA) and is consistently listed as a top university for sales by the Sales Education Foundation (SEF).