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California State University, Chico
College of Business

Marketing Minor

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  • Program Type

    Undergraduate Minor

  • Delivery Type

    On Campus

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Boost your career with a marketing minor and learn how to connect with customers, drive sales, create impactful brand strategies, and enhance brand visibility.

Whether you're interested in advertising, digital marketing, retail, or distribution, you'll gain hands-on experience to succeed in the dynamic marketing world. Build your understanding of the consumer mindset and hone your sales skills for expertise that supports a multitude of career paths in this high-paying job market.

Students in a market class discuss plans during a site visit to the county library. They're sitting in chairs at the library listening to a speaker.

Master Market Strategy

Dive into key areas like branding, consumer behavior, advertising, digital marketing, and sales. With courses including “International Marketing,” “Sports Marketing,” and “Sales Competitions,” you will quickly find your niche and gain practical experience in applying marketing concepts to real-world business challenges.

Boost Your Business Skills

Develop a versatile set of knowledge and real-world experiences essential in today’s fast-paced and competitive business world.

Skills you will gain include:

  • Consumer research and behavior analysis
  • Branding and product positioning
  • Digital marketing and social media strategy
  • Advertising and media planning
  • Sales and customer relationship management
  • Market analysis and strategic decision-making
  • Campaign development and execution

Expand Your Career Possibilities

A marketing minor prepares students for career paths in advertising, brand management, sales, distribution, and retail. Majors to consider:

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Make Memories with Marketing

Surround yourself with peers and professionals by joining the American Marketing Association and compete—and win—on the national stage. Other clubs to consider include Women in Business, the Beta Alpha Psi honor society, and the Investor’s Club, to name a few.

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