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California State University, Chico
College of Communication and Education

Social Media Production and Analysis Minor

Student in front of Kendall Hall creating media content on phone.
  • Program Type

    Undergraduate Minor

  • Delivery Type

    On Campus

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Whether you’re marketing yourself, a company, a product, or an idea, the social media production and analysis minor is a career-enhancing option that empowers you to reach audiences around the world.

Learn to leverage trends and viral moments to deliver important messages, drive sales, engage audiences, start a social movement, or build brand awareness across any platform. In this digital age, being well-versed in social media production and management is a highly sought after skill, no matter what career you pursue.

Student presenting slide deck about social media to an audience.

Master the Art of Social Media

Gain the design, writing, and data skills you need to craft powerful content from idea to creation. You’ll also take courses in web design, media analytics, video editing, and digital audio.

Student photographer taking photos on a school field trip of another student leaping across a creek.

By combining a solid communications curriculum with marketing strategies and technical media skills, you will have the tools and expertise to engage various audiences, whether in business, media, politics, or other spaces.

You will develop skills in several areas, including:

  • Strategic and interpersonal communications
  • Copywriting, technical writing, and storytelling
  • Marketing strategies and data analysis
  • Photography, videography, and audio editing

Students capturing footage for the MADT Video Program

Influence Your Destiny

An estimated 4.9 billion people use social media. And that number is only expected to grow. Social media influences every industry and career imaginable, from school districts and nonprofits to Fortune 500 companies and mom-and-pop shops.

Majors that pair well with this minor include:

Willie the Wildcat holding a sign that reads, "Welcome to Chico State".

Unleash Your Creativity

Use your enhanced skills to create recruitment videos for Chico State’s Envy hip-hop dance team, share info about resources at the WellCat Health Center, or capture life as an intern for University Communications. With over 200 student organizations and clubs and dozens more units and departments on campus, the only limit is your imagination.

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