Brand Camp: Building the Chico State Story Together (10/5)

Announced on: Friday, Sept. 25, 2026

The Chico State brand isn't just something University Communication owns—it's something we all shape every day. Join this fun, interactive session to explore how visual identity, storytelling, and messaging work together to create a recognizable and authentic University experience. Led by Chico State's Director of Strategic Marketing, this workshop will break down brand strategy in approachable, practical ways you can immediately apply to your work. Expect collaboration, creativity, and plenty of "aha" moments along the way.

Learning Outcomes:

• Explain how employees and departments contribute to a consistent Chico State brand experience.
• Identify key elements of Chico State's visual identity, storytelling, and messaging strategy.
• Apply brand-aligned communication practices to campus materials, presentations, events, or messages.
• Collaborate with colleagues to strengthen a recognizable, authentic, and unified Chico State story.

Date: 10/05/2026
Time: 10–11:30 a.m.
Location: CLSA 100 A&B

Register in CSU Learn.

Audience: All campus staff, faculty, and managers.
Instructor: Kate Post (Director of Strategic Marketing, University Communications).
Sponsor: Human Resources Service Center – Learning and Development in partnership with University Communications.

For more fall opportunities, see the Learning and Development Training Calendar.