Announced on: Tuesday, October 20, 2026
The 2026 American Marketing Association Regional Conference at California State University, Chico is a full-day professional development experience designed to connect students with industry professionals, fellow collegiate marketers, and opportunities to prepare for their future careers. Taking place on November 6, 2026, the conference will center around professional growth, competition, networking, and career exploration. The event is free and open to all students, with breakfast and lunch provided.
A highlight of this year's conference will be our keynote address from Bennie F. Johnson, CEO of the American Marketing Association. His presence provides students with a unique opportunity to hear from a national leader in the marketing industry and gain insight into leadership, professional development, and the future of marketing.
Throughout the conference, students will move beyond the classroom and put their professional skills into practice through student competitions, networking opportunities, a career fair, and professional development experiences. These activities allow students to strengthen their communication, strategy, creativity, and critical-thinking skills while gaining exposure to professionals and potential employers.
Networking will also be a major component of the conference. Students will connect with corporate partners, professionals, recruiters, AMA leaders, and their peers. These conversations can help attendees explore new career paths, expand their professional networks, and better understand what employers are looking for as they prepare to enter the workforce.
Beyond professional development, the Regional Conference is designed to strengthen the larger AMA community. Students will have the opportunity to exchange ideas, build relationships, and learn from one another while developing greater confidence in their professional abilities.
Ultimately, the 2026 AMA Regional Conference is about creating opportunities that can have a lasting impact on students' academic and professional journeys. Through education, competition, networking, and exposure to industry leaders, the conference bridges the gap between classroom learning and real-world experience while empowering students to take the next step toward their future careers.