In-person classes will resume for the fall semester. | COVID-19 News & Information

College of Business

Letter From Our Executive Director

Welcome back to the Seufferlein Sales Program and the fall of 2020!

I am excited for our school semester to officially begin on August 24th. During this time of the COVID 19 pandemic and social distancing,  we will be teaching virtually---but the great news about our program is that “virtual selling” is already a necessary skill set in order for today’s sales person to succeed. We will not miss a beat being virtual this semester, and as a matter of fact, I honestly believe that our students will receive even more marketable sales skills due to the virtual nature of our course delivery.

I am honored to be the Executive Director of the Seufferlein Sales Program and remain committed to three strategic goals: (1) Grow the program; (2) Compete in more national and international sales competitions (i.e. makes the program more visible) and (3) Add more corporate sponsors to our program from diverse industries in order for our students to have access to more sales internships and job opportunities upon graduation.  I am happy to say that last year we made dramatic improvements in all 3 areas!

The Seufferlein Sales Program is a full member of the USCA (University Sales Center Alliance) and we abide by those standards; we are proud to state that we are part of the USCA family. Upon completion of your Certificate in Professional Sales, you will be fully versed in trust-based, relationship selling techniques using the SPIN (Situation, Problem, Implications and Needs Payoff) model. Using role plays as a teaching tool is fundamental to our program and working with our corporate partners, we have not only added more role plays to our capstone courses, but also more complex role plays. Learning selling and negotiation techniques is not just for business students, but for anyone who is interested in a foundational approach to positioning themselves and succeeding. With that being said, we encourage students from other colleges to consider obtaining their professional sales certificate as well.

This fall, I am happy to announce that the Seufferlein Sales Program will be virtually hosting the first ever California State University Sales Competition with 6 other CSUs. The competition will be on November 12th/13th with Day 1 being an individual sales competition and Day 2 being a team competition. I would also like to announce that in the spring of 2021, the Seufferlein Sales Program will return to hosting the Western Regional Sales competition on March 4th/5th that will include competing with students from other west coast universities such as Oregon, Arizona State, University of Washington etc.

Our program is robust, growing, and relevant, especially during a time when companies have even more interest in generating new revenue and growing the revenue streams they manage today. Come explore our website (Seufferlein Sales Program) or feel free to reach out to me personally.


Thomas P. Villa
Executive Director – Seufferlein Sales Program

Seufferlein Sales Program logo

usca, University Sales Center Alliance  

Letter from the Executive Director

"We will not miss a beat being virtual this semester, and as a matter of fact, I honestly believe that our students will receive even more marketable sales skills due to the virtual nature of our course delivery." Read the letter from the director.

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Contact Us

Seufferlein Sales LinkedIn Page    Seufferlein Sales Facebook Page    Seufferlein Sales Instagram

Glenn Hall Room 206

Thomas Villa
Executive Director 

Ryan Brumfield
Corporate Relations Specialist 

Mattea Bertain
Marketing Specialist 

Lindsey Alford
Digital Marketing Specialist

Emma Ritchie
Marketing Assistant

Mitchell Lung
Corporate Relations Assistant

Alexandra Pomatto
Digital Marketing Assistant

Ashley Hamano
Outreach & Engagement Coordinator

Click here to Apply Now

Please email completed applications to tpvilla@csuchico.eduFor assistance filling out your application, please email or visit our office hours on Wednesdays and Thursdays from 9AM-12PM.

Spring 2021 Events (all events will be hosted virtually)

Calendar of Events

Feb 24/Mar 23 | Applying Samurai Wisdom to Selling Workshops

May 12 | Emotional Intelligence

Feb 18/Apr 14 | How to Excel pt. 1

Feb 25/Apr 21 | How to Excel pt. 2

Mar 12/Apr 16 | Sales Success: The Gender Key

Feb 11/Mar 24 | SSP Graduate Survival Guide

Oct 21/Nov 4 | High Performance Habits Workshops

Feb 17 | Resume Workshop

Feb 19-20 | ASU Competition

Mar 10 | Chico State Sales Invitational

Mar 17-19 | FIU Bilingual Sales Competition

Apr 1-2 | Western States Collegiate Sales Competition

Apr 15-17 | Pacific Northwest Collegiate Sales Competition


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