
Sweet 16 Sales Challenge
The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, 140 students enrolled in "Strategic Personal Selling" (Marketing 473) are participating in four rounds of role plays. The top 16 students will then move on to compete in the Sweet 16 where live role plays are streamed to corporate partner judging rooms.
Attending the Sweet 16 Corporate Connect and judging the competition are benefits of Corporate Partnership with the Seufferlein Sales Program. The number of representatives companies are permitted to bring depends on the partnership level (PDF).

2019 Competition
The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, students enrolled in “MKTG 473-Strategic Personal Selling” are participating in in-class role plays. The top 16 students will move on to compete in the Sweet 16 Sales Challenge where live role plays are judged by you, our corporate partners. The event is divided into two components – the Corporate Connect (Thursday evening) and the role play competition (Friday).
Thursday, November 7
Corporate Connect Event: Showcase your company and network with the competitors and sales students!
- Time: 6:30–8 p.m.
- Location: Colusa Hall, Room 100
Friday, November 8
Sweet 16 Sales Challenge role plays: participate in judging some of Chico State’s top sales talent!
- Time: 8 a.m.–1:30 p.m.
- Location: Colusa Hall, Room 100
Letter from the Executive Director
"We will not miss a beat being virtual this semester, and as a matter of fact, I honestly believe that our students will receive even more marketable sales skills due to the virtual nature of our course delivery." Read the letter from the director.
Contact Us
Glenn Hall Room 206
Thomas Villa
Executive Director
tpvilla@csuchico.edu
916-223-2171
Ryan Brumfield
Corporate Relations Specialist
rbrumfield2@csuchico.edu
Mattea Bertain
Marketing Specialist
mbertain@csuchico.edu
Lindsey Alford
Digital Marketing Specialist
lalford@csuchico.edu
Emma Ritchie
Marketing Assistant
eritchie@csuchico.edu
Mitchell Lung
Corporate Relations Assistant
malung@csuchico.edu
Please email completed applications to tpvilla@csuchico.edu.
Spring 2021 Events (all events will be hosted virtually)
Calendar of Events
Feb 24/Mar 23 | Applying Samurai Wisdom to Selling Workshops
May 12 | Emotional Intelligence
Feb 16/Apr 14 | How to Excel pt. 1
Feb 23/Apr 21 | How to Excel pt. 2
Mar 5/Apr 16 | Sales Success: The Gender Key
Feb 11/Mar 24 | SSP Graduate Survival Guide
Oct 21/Nov 4 | High Performance Habits Workshops
Feb 17 | Resume Workshop
Feb 19-20 | ASU Competition
Mar 10 | Chico State Sales Invitational
Mar 17-19 | FIU Bilingual Sales Competition
Apr 1-2 | Western States Collegiate Sales Competition
Apr 15-17 | Pacific Northwest Collegiate Sales Competition
Quicklinks
Introducing our Newest SSP Lecturers
Video Message from Steve Marconi, SSP Boardmember and VP of Channel Sales at Blue Prism