View plans for in-person Commencement and fall 2021 on ourCOVID-19 News & Information website.
College of Business

Sweet 16 Sales Challenge

sweet 16

2019 Sweet 16 Sales Challenge competitors

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, 140 students enrolled in "Strategic Personal Selling" (Marketing 473) are participating in four rounds of role plays. The top 16 students will then move on to compete in the Sweet 16 where live role plays are streamed to corporate partner judging rooms.

Attending the Sweet 16 Corporate Connect and judging the competition are benefits of Corporate Partnership with the Seufferlein Sales Program. The number of representatives companies are permitted to bring depends on the partnership level (PDF).

Sweet 16 Sales Challenge logo

2019 Competition

The Sweet 16 Sales Challenge is a local Chico State sales competition that takes place during the fall semester. This semester, students enrolled in “MKTG 473-Strategic Personal Selling” are participating in in-class role plays. The top 16 students will move on to compete in the Sweet 16 Sales Challenge where live role plays are judged by you, our corporate partners. The event is divided into two components – the Corporate Connect (Thursday evening) and the role play competition (Friday).

Thursday, November 7

Corporate Connect Event: Showcase your company and network with the competitors and sales students!

  • Time: 6:30–8 p.m.
  • Location: Colusa Hall, Room 100

Friday, November 8

Sweet 16 Sales Challenge role plays: participate in judging some of Chico State’s top sales talent!

  • Time: 8 a.m.–1:30 p.m.
  • Location: Colusa Hall, Room 100

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usca, University Sales Center Alliance  

Letter from the Executive Director

"We will not miss a beat being virtual this semester, and as a matter of fact, I honestly believe that our students will receive even more marketable sales skills due to the virtual nature of our course delivery." Read the letter from the director.

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Contact Us

Seufferlein Sales LinkedIn Page    Seufferlein Sales Facebook Page    Seufferlein Sales Instagram

Glenn Hall Room 206

Thomas Villa
Executive Director 

Ryan Brumfield
Corporate Relations Specialist 

Mattea Bertain
Marketing Specialist 

Lindsey Alford
Digital Marketing Specialist

Emma Ritchie
Marketing Assistant

Mitchell Lung
Corporate Relations Assistant

Alexandra Pomatto
Digital Marketing Assistant

Ashley Hamano
Outreach & Engagement Coordinator

Click here to Apply Now

Please email completed applications to tpvilla@csuchico.eduFor assistance filling out your application, please email or visit our office hours on Wednesdays and Thursdays from 9AM-12PM.

Spring 2021 Events (all events will be hosted virtually)

Calendar of Events

Feb 24/Mar 23 | Applying Samurai Wisdom to Selling Workshops

May 12 | Emotional Intelligence

Feb 18/Apr 14 | How to Excel pt. 1

Feb 25/Apr 21 | How to Excel pt. 2

Mar 12/Apr 16 | Sales Success: The Gender Key

Feb 11/Mar 24 | SSP Graduate Survival Guide

Oct 21/Nov 4 | High Performance Habits Workshops

Feb 17 | Resume Workshop

Feb 19-20 | ASU Competition

Mar 10 | Chico State Sales Invitational

Mar 17-19 | FIU Bilingual Sales Competition

Apr 1-2 | Western States Collegiate Sales Competition

Apr 15-17 | Pacific Northwest Collegiate Sales Competition


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Introducing our Newest SSP Lecturers

Video Message from Steve Marconi, SSP Boardmember and VP of Channel Sales at Blue Prism

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