Tatevik A. Artoonian, PhD

• Risk identification and strategic management in agri-food enterprises and supply chains
• Social networks and social entrepreneurship in agri-food systems
• Regenerative agriculture and resilient local and regional food systems

CURE-E Course: Agricultural Markets and Pricing (ABUS 311)

Project Title: CURE-E for ABUS 311

Agricultural Markets and Pricing (ABUS 311) is a required course for Agricultural Business majors and a popular elective among students majoring in Animal Science and Agricultural Education and Communication in the College of Agriculture. The course emphasizes the application of economic principles to the marketing of agricultural products. It covers the functions, structure, and operations of agricultural markets, as well as current trends in the marketing of California’s agricultural crops and livestock.

The CURE-E supports student learning outcomes in the following ways:

• Build knowledge and skills related to agricultural commodity and specialty crop markets and supply chains
• Conduct professional, evidence-based market research within the context of these markets and supply chains
• Identify key industry issues and develop relevant recommendations or solutions for stakeholders, including farmers, agriculture and food businesses, and policymakers.