Department of Economics

Brian Kracht

  • Graduated: 1996
  • Field: Management/Entrepreneurship, Marketing/Recruiting

Brian Kracht(opens in new window), who graduated in 1996 with a BA in Economics, is an event donations manager at the Sierra Nevada Brewing Company(opens in new window) in Chico.  After graduation Brian took a job in sales with Southern Wines and Spirits in the San Francisco Bay Area where he worked from 1998 to 2001. In 2004 he accepted a position with Sierra Nevada Brewing in Chico where he is currently working.  He began working as a bartender with Sierra and moved on to tour guide, warehouseman, and currently works as a donations manager.  Brian works with a team that focuses on field marketing and event sponsorship in Northern California.  As a donations manager he works closely with non-profits to help then realize their fundraising goals through product donations from the Brewery, all while making sure Sierra is in compliance with CA Alcohol Beverage laws.   

“My economics degree helps me gather the correct information that I need to properly evaluate the next steps while multi-tasking in a fast pace environment,” Brian stated in a recent email.  “Sometimes you have to think on the fly when situations arise in the event world and my economics degree helps me to determine the best way to move forward.  Identifying the cause helps lead you to the solution, just like in economics.”  (Last Updated 10/4/17)

Portrait of Brian Kracht