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Journalism & Public Relations


    Samara Anarbaeva

    Samara Anarbaeva

    Associate Professor


    Office: Tehama Hall 349


    Ph.D. in Media & Communication, Bowling Green State University
    MA in Communication, Central Michigan University
    BA in Communication, Central Michigan University

    Professional Experience

    Communications consultant since 2011.

    Recent publications

    Gajjala, R., Dillon, J. and, Anarbaeva, S. (2016). Prosumption. In L. Van Zoonen (Ed.), International Encyclopedia of Media Effects. Hoboken, NJ: Wiley-Blackwell.

    Anarbaeva, S. (2016: Part 2). YouTubing difference: Performing identity in video communities(opens in new window). Journal of Virtual Worlds Research 9:2, 1-14. 

    Course Specialties

    JOUR 244: Introduction to Public Relations
    JOUR 313, International Communication
    JOUR 341, Writing for PR
    JOUR 342, PR Research, Measure and Eval
    JOUR 344, PR Strategy
    JOUR 444,News and PR Job Hunting

    Professional Achievement & Development

    Fellow, Zhi-Xing China Academic Studies, 2019
    HubSpot Academy, Social Media Certification 2019
    Poynter Institute Alumna, 2018
    Fellow, Plank Center for Leadership in Public Relations, 2017 

    Research Interests

    YouTube and influencer marketing, crisis communication, social media and public relations strategy