Journalism & Public Relations


Samara Anarbaeva

Samara Anarbaeva

Associate Professor


Office: Tehama Hall 349
In Office Hours: Wednesday 12:00 PM - 2:00 PM
Zoom Hours: Tuesday 2:30 PM - 4:30 PM               


Ph.D. in Media & Communication, Bowling Green State University
MA in Communication, Central Michigan University
BA in Communication, Central Michigan University

Professional Experience

Communications consultant since 2011.

Recent publications

Gajjala, R., Dillon, J. and, Anarbaeva, S. (2016). Prosumption. In L. Van Zoonen (Ed.), International Encyclopedia of Media Effects. Hoboken, NJ: Wiley-Blackwell.

Anarbaeva, S. (2016: Part 2). YouTubing difference: Performing identity in video communities(opens in new window). Journal of Virtual Worlds Research 9:2, 1-14. 

Course Specialties

JOUR 244: Introduction to Public Relations
JOUR 313, International Communication
JOUR 341, Writing for PR
JOUR 342, PR Research, Measure and Eval
JOUR 344, PR Strategy
JOUR 444,News and PR Job Hunting

Professional Achievement & Development

Fellow, Zhi-Xing China Academic Studies, 2019
HubSpot Academy, Social Media Certification 2019
Poynter Institute Alumna, 2018
Fellow, Plank Center for Leadership in Public Relations, 2017 

Research Interests

YouTube and influencer marketing, crisis communication, social media and public relations strategy