CSU, Chico News

College of Business’ SIFE Program Receives Grant from Target

Date: 11-24-2008

Joe Wills
Public Affairs

California State University, Chico has received a $5,000 grant from Target in recognition of its efforts in volunteerism through SIFE – Students in Free Enterprise. This grant will be used for SIFE’s Wise Kid/Healthy Kid program, in which SIFE helps 4th, 5th and 6th graders learn entrepreneurial skills.

Each semester SIFE invites the elementary school children to campus for four Saturdays to teach them the basics of business. This fall there are approximately 70 youngsters in the program.

During the program the students are shown how to develop a product, create a business and marketing plan, then create their product and sell it at the Chico Farmers Market. Each student is given $10 from SIFE for their start-up capital. On a Saturday following the program, the students sell their products.

The “Healthy Kid” portion of the program involves teaching the youngsters about a healthy lifestyle, including proper diet and exercise.

“Target has been a great supporter of SIFE, specifically our Wise Kid/Healthy Kid program,” said Tom Wilder, SIFE adviser and Department of Accounting and Management Information Systems faculty member. “This program is 100 percent free to all the kids, and all of the expenses are covered by donations. The annual budget for the program runs about $8,000, so you can see how important the Target grant is.”

The Target Campus Grant program provides financial support to schools for programs that develop and influence future business and community leaders. Target is a regular presence at CSU Chico, recruiting promising students for internships as well as full-time career opportunities.

“Target is committed to developing individuals with strong values who will contribute to our dynamic culture. Thanks largely to programs like SIFE, we continue to have great success in finding these high-quality team members here at CSU, Chico,” said Bryan Nay, HR business partner, Target Human Resources and Development.

Minneapolis-based Target has more than 1,600 stores in 48 states nationwide. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Target gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

CSU, Chico’s College of Business has been accredited since 1972 by the Association to Advance Collegiate Schools of Business, the premier accrediting body for business schools in the world. The College of Business has long been recognized as a leader in information technology instruction, and established and emerging programs in entrepreneurship, systems dynamics, values-based leadership and sustainability also contribute to the college’s national reputation.