CSU, Chico News

CSU, Chico Students Win Regional Sales Competition

Date: 04-21-2011

Joe Wills
Public Affairs

Students from California State University, Chico took first place April 16 at the 2011 Western States Collegiate Sales Competition.

The event was held on the CSU, Chico campus and involved 90 participants from competing universities and corporations that helped sponsor the competition.

Washington State University Vancouver and CSU, Fullerton came in second and third, respectively. Other schools that competed were Arizona State, Ball State and CSU, Sacramento. Northern Arizona and Fresno State planned to compete but had to withdraw.

In 2010, CSU, Chico came in second in the event.

CSU, Chico team members were Tony Gorelick, student team captain, Ben Hicks, Joey Kellison, Joey Lanza, Loren Schiller and Tyler Schroeder. The team was coached by Professor Casey Donoho, who is in the College of Business’ Department of Finance and Marketing.

Hicks and Kellison won second and third place prizes, respectively, and Lanza and Schiller earned runner-up prizes.

"Hard work and innate talent were expertly combined in this year's team,” said Timothy Heinze, director, Professional Sales Program, Department of Finance and Marketing. “Not only did team members work very hard, but they also understood how to translate their preparation and practice into incredibly impressive performances. It's always a tremendous joy to work with students of such high caliber."

For the competition, students researched ADP and TEKsystems, both of which supported the competition at the Platinum Sponsor level. Students developed specific sales presentations for products and services offered by the companies, and then practiced individual presentations. During the competition, individual students did 12-minute role playing on an actual ADP case and teams did 30-minute role playing on a TEKsystems case.

Other corporate sponsors of the competition were Federated Insurance, PepsiCo, Enterprise Rent-a-Car, Northwestern Mutual and First Command.

Established in 2005 and hosted by the American Marketing Association, the Western States Collegiate Sales Competition is an opportunity for top-level sales students to strengthen their skills through competition and meet with business professionals. Heinze said CSU, Chico is not currently involved in the national sales competition.

CSU, Chico student volunteers who assisted in preparing for and managing the event were Brittany Brennecke, Alicia Davis, Chris Dunphy, Heather Hefner, Pablo Hovey, Marlena Kaplan, Danni Klein, Lauren McCartney, Keith Ongman and Adam Post.

Fully accredited since 1972 by the Association to Advance Collegiate Schools of Business, the CSU, Chico College of Business has long been recognized as a leader in enterprise resource planning instruction and teaching excellence, developing curriculum that is used by the faculty of leading universities across the globe. Faculty-lead training sessions for business professionals throughout the world and partnerships with well-respected schools provide students with a unique academic experience that combines exemplary classroom instruction with opportunities to interact with students from other countries.