CSU, Chico News

CSU, Chico Regional & Continuing Education Wins Gold in National Marketing Competition

Date: 11-16-2012

Joe Wills
Public Affairs
Melissa McGowan
Regional & Continuing Education

The CSU, Chico Regional & Continuing Education marketing team received a top award in the 2012 University Professional & Continuing Education Association (UPECA) Marketing Awards. Awards were announced at the 21st annual UPCEA National Marketing Awards, held in New Orleans Nov. 7-9. The awards recognize the best of marketing and promotion in the field of professional, continuing and online education, and span a number of categories ranging from entire campaigns to individual media. There were over 249 submissions from 53 institutions.

Chico State took home gold for “Website Transformation” in the Most Improved category, which focuses on drastic changes to a particular product, such as new logos, website design or take-home materials. Melissa McGowan, marketing director for Regional & Continuing Education said, “The website transformation was a two-year project that rebuilt our site from the ground up. We are very pleased to see that our efforts turned into an award-winning effort.” Gold award winners in other categories include Harvard University, Embry-Riddle Aeronautical University, UCLA and Syracuse University.

The new website for CSU, Chico Regional & Continuing Education was launched in June 2012. The purpose of the website redesign was to improve the architecture, functionality and visual aesthetic of the site, making it more interactive, user friendly and accessible to a wider population. The redesign reorganized content in Continuing Education’s different program areas in a way that best meets the needs of the diverse audiences they serve while establishing a strong sense of their mission through a cohesive brand. Additionally, the website offers greater customization to their audiences through new and improved calendars, photo galleries and course offerings.


About CSU, Chico Regional & Continuing Education

As the anchor institution in Northern California, CSU, Chico serves a 12-county service area, the largest in the 23-campus California State University system. The mission of the Center for Regional & Continuing Education at CSU, Chico is to strengthen and expand the resources of the University to respond to lifelong learning needs through distance and online education, special session programs, teacher professional development, accredited certificates and degrees, and a wide variety of personal enrichment and professional development courses and conferences. http://rce.csuchico.edu

About the University Professional & Continuing Education Association

The University Professional & Continuing Education Association, located in Washington, D.C., attaches high priority to meeting the professional development needs of its members. Through its programs, publications, conferences, institutes, seminars and public advocacy, the association seeks to advance university professional and continuing education. Members include public and private accredited, degree-granting colleges and universities, international universities, and nonprofit organizations with a significant commitment to professional and continuing higher education. http://www.upcea.edu