University Style Guide

University Style Guide

At Chico State, our identity is not just a motto or logo. It is a promise we make and actions we take to support our foundational principles: high-quality and transformative education, affordability, diversity, civic and community engagement, sustainability, collaboration, accountability, transparency, trust, respect, and shared governance.

We all share a responsibility to present the University correctly in every form of communication, whether it occurs in print, online, or in our daily conversations. This guide is designed empower campus communicators to exercise their creativity while still maintaining institutional cohesion. This builds trust with our audiences and strengthens the stories we tell on behalf of the University.



Explore policies and guidelines for campus photos and videos.


Campus communicators have a responsibility to make print and digital materials available to a wide audience.