University Style Guide

Graphic Standards for Web

The campus web environment is the single largest marketing tool for the University. It has millions of visits each year and serves an incredibly diverse audience while being maintained by hundreds of decentralized communicators. Adherence to Graphic Standards for Web is essential to create a unified experience for users throughout their time with Chico State, creating a seamless experience and leveraging the trust our audience has in the University brand.

These standards are built into the Cascade web content management framework provided to all departments doing official university business. So if you have a site provided by Web Services, you don't have to think about graphic standards at all!

New Information Coming Soon
A new digital style guide will be released later this fall after the finalization of new branding guidelines. For now, stick closely to the core University Color Palette

Non-Cascade and Vendor Sites

All University-related websites and web applications—including faculty websites, non-Cascade sites, and vendor sites—are subject to the same legal requirements for accessibility and security. They are also expected to adhere to University brand standards.

Contact Web Services through our Other Website Services ticket for more information or to obtain CSS files for official university web applications or non-WCMS and vendor websites.

See the Campus Web Site-Maintainers Agreement(opens in new window) for more information about website owners' responsibility for content and branding.

Avoid Advertising

It is acceptable to name a corporate partner or event sponsor. Partner and sponsor logos must be displayed smaller than the University logo on the site.