In the unfortunate event of a crisis, University Communications' goal is to ensure all audiences to feel Chico State is responsible and responsive.
To achieve this, we will always
- prioritize the health and safety of people affected above all else.
- gather facts and release accurate information as soon as we are able.
- be transparent, cooperative, and compassionate in sharing information.
- communicate early and often until the crisis is resolved.
- err on the side of caution and overreact when in doubt.
- balance keeping people informed with not creating panic or communication fatigue.