University Communications

Crisis Communications Principles

In the unfortunate event of a crisis, University Communications' goal is to ensure all audiences to feel Chico State is responsible and responsive.

To achieve this, we will always

  • prioritize the health and safety of people affected above all else.
  • gather facts and release accurate information as soon as we are able.
  • be transparent, cooperative, and compassionate in sharing information.
  • communicate early and often until the crisis is resolved.
  • err on the side of caution and overreact when in doubt.
  • balance keeping people informed with not creating panic or communication fatigue.