Web Services

User Testing and Research

As part of the Enrollment Continuum project, Web Services is developing ways to utilize user research to improve the University's digital and print communications.

Upcoming User Studies

Usability Tests & Interviews with Prospective Students

Participant Pool | Target # - 10 students
Local high school students.

Goals

  • attitudinal discovery - what do people think about Chico State?
  • value prop prioritization - what Chico State differentiators do more people need to see?
  • relationship building - connect with campus groups who can help recruit representative users from our target audiences.

Target Completion Date: January 2023

Prospective Student


Financial Aid Nav Tree Tests

Participant Pool | Target # - 50 students
A mix of current and prospective students.

Goals

  • benchmark the navigation - create a comparison metric to gauge the success of future navigation changes.
  • evaluate tree testing - is this research methodology worth adopting as standard practice?

Target Completion Date: Feb/Mar 2023

Tree Testing


Research Methods

Four research methods that Web Services will use:

hand holding cell phone

Usability Tests - Using a computer or phone, users interact with design prototypes by following written instructions.


laptop computer

Tree Tests - Users are asked to find specific pages within a navigation menu that is isolated from other visual parts of a website.


person writing on notepad

Interviews - A question and answer session with people from the target audience. A great way to gather qualitative insights.


student using laptop computer

Visual Affordance Tests - with only brief glance of 3-5 seconds, users must describe the page they just saw and the content's purpose.


Students

Join the Chico State User Group!

Test designs, share feedback, and make things happen. This is your chance to shape the future of campus websites and improve the experience of students, staff, and faculty for years to come!

Join the User Group