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User Testing and Research
Learn about the user research activities and services at Chico State.
Upcoming Studies
Prospective Student Interviews
Participant Pool | Target # - 10 students
Local high school students.
Goals
- attitudinal discovery - what do people think about Chico State?
- value prop prioritization - what Chico State differentiators do more people need to see?
- relationship building - connect with campus groups who can help recruit representative users from our target audiences.
Target Completion Date: March 2023
Financial Aid Nav Tree Tests
Participant Pool | Target # - 50 students
A mix of current and prospective students.
Goals
- benchmark the navigation - create a comparison metric to gauge the success of future navigation changes.
- evaluate tree testing - is this research methodology worth adopting as standard practice?
Target Completion Date: Feb/Mar 2023
Research Methods
Usability Tests - Using a computer or phone, participants interact with design prototypes by following written instructions.
Tree Tests - Participants are asked to find specific pages within a navigation menu that is isolated from other visual parts of a website.
Interviews - A question and answer session with people from the target audience. A great way to gather qualitative insights.
Visual Affordance Tests - with only brief glance of 3-5 seconds, participants must describe the page they just saw and the content's purpose.
Join the Chico State User Group!
Test designs, share feedback, and make things happen. This is your chance to shape the future of campus websites and improve the experience of students, staff, and faculty for years to come!