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Web Services

Web Content Maintainers Workshop

Wednesday, July 17, 2019, 8 a.m.–Noon, in Colusa 100B

Presentation Links and Resources

Workshop Description

Join Web Services and University Communications for half-day workshop of tips, tricks, and insights for improving your University website. We will cover understanding your website audience through analytics, how to improve your site’s usability and ensure visitors can find what they need, and how to polish your content and make it accessible for all audiences.

Who Should Attend

We strongly recommend and highly encourage attendance by all employees who maintain (write for or update) any websites that conduct University business, especially Cascade users. Student assistants are welcome.

Presentation Descriptions

Who's Your Audience?

Learn how to use analytics to understand your audience and how that compares to campus data and higher ed trends.

The Purpose-Driven, User-Centered Mindset

Simple ways to adjust your thinking, anticipate user needs, and deliver useful content to your audience.

Polish Your Content

Practice tips for writing clear, concise, and compelling content that is readable, helpful, and accessible for all users.


  • 8 a.m. - 8:30 a.m. — Welcome
  • 8:30 a.m. - 9:25 a.m. — Who's Your Audience?
  • 9:30 a.m - 10:25 a.m. — The Purpose-Driven, User-Centered Mindset
  • 10:30 a.m - 11:25 a.m. — Polish Your Content
  • 11:30–Noon — Closing