Print Services

Variable Data Printing

Get Personal and Improve Results

Using variable data (VDP) in your printed communications allows you to personalize your mail pieces and
boost response rates. VDP takes what you know about your target audience and changes the text and
images according to the needs of the individual recipient. It is a relevant message that delivers better results.

Name and photo appeal to specific recipients

Results & Benefits

  • Personalized printing greatly increases your response rates.
  • Print only as many as you need (depending on the size of your database).
  • Test-market a piece with a partial selection of your database, adjust the piece based on response rate (or leave it unchanged) and finish the run at a later time.

Get Started

Contact Print and Mail Services at 530-898-5992 or email copycenter@csuchico.edu for pricing and more information about variable data printing.