COMPETITIVE STRENGTHS OF A DIFFERENTIATION STRATEGY
COMPETITIVE STRENGTHS OF A DIFFERENTIATION STRATEGY
- Provides defenses against competitive forces
- RIVAL COMPETITORS - Buyers develop loyalty to brand they like best
- BUYERS - Mitigates bargaining power of large buyers since other products are less attractive
- SUPPLIERS - Seller may be in better position to withstand efforts of suppliers to raise prices
- POTENTIAL ENTRANTS - Buyer loyalty acts as entry barrier
- SUBSTITUTES - Better positioned to fend off threats of substitutes based on customers’ attachment to differentiating attributes