Chico State Alumni Association

Shaking Up the Wine Industry

Wildcat Conversations

Few things are as synonymous with California as the art of wine and winemaking. At its heart, the industry employs hundreds of thousands of people, generates billions in revenue for the state and nation’s economies, and produces a beverage beloved around the world. But it still has strides to make when it comes to inclusion and representation, as well as adapting to the evolving market and innovating for the future.

Luckily, we have four alumnae on the forefront of this work, each with a unique pathway into her sphere of influence. As they share their stories shaking up the wine industry, we learn how consumers can play a role in advancing equity, hear about the latest trends, and learn some new varietals you might want to try.


Participants

Natalie Collins

Natalie Collins, President
California Association of Winegrape Growers
(Agricultural Business, ’09)

Brenae Royal
Brenae Royal, Vineyard Manager
Monte Rosso
(Agriculture, ’13)
Cassandra Schaeg
Cassandra Schaeg
Founder, SIP Wine & Beer
Host, KPBS series Fresh Glass
(Social Science, ’10)
Rina Dimare
Rina DiMare, Owner
Elevation Ten Winery
(International Relations, '88)
Ashley Gebb
Ashley Gebb (host)
Executive Director, University Communications
(Journalism, '08; MA, Interdisciplinary Studies, '23)