Shaking Up the Wine Industry
Few things are as synonymous with California as the art of wine and winemaking. At its heart, the industry employs hundreds of thousands of people, generates billions in revenue for the state and nation’s economies, and produces a beverage beloved around the world. But it still has strides to make when it comes to inclusion and representation, as well as adapting to the evolving market and innovating for the future.
Luckily, we have four alumnae on the forefront of this work, each with a unique pathway into her sphere of influence. As they share their stories shaking up the wine industry, we learn how consumers can play a role in advancing equity, hear about the latest trends, and learn some new varietals you might want to try.
Participants
Natalie Collins, President
California Association of Winegrape Growers
(Agricultural Business, ’09)
Monte Rosso
(Agriculture, ’13)
Founder, SIP Wine & Beer
Host, KPBS series Fresh Glass
(Social Science, ’10)
Elevation Ten Winery
(International Relations, '88)
Executive Director, University Communications
(Journalism, '08; MA, Interdisciplinary Studies, '23)