Joe Morris

Born in 1962 and raised in the city of San Francisco, Joe is the fifth generation of his family to steward land and cattle in California. He attended St. Ignatius College Preparatory and then the University of Notre Dame, graduating in 1984.

In 1991, he and his wife, Julie, moved to San Juan Bautista to take on the family ranching business and re-start T.O. Cattle Company. They have been leaders in the ranching industry and use the Holistic Management® decision making framework to enhance the health of their community and land and to produce a living from their work. They have two children, Sarah and Jack.

T.O. Cattle Company operates on leased ranches and markets Morris Grassfed Beef(opens in new window)™ to eight hundred families throughout California. Its mission is to nurture peaceful relationships among people, land and animals.

Joe has guided over a thousand people across his ranches in the past twenty-seven years, has spoken numerous times on the topics of Holistic Management®, stockmanship and ranching and is a founding member of the Central Coast Rangeland Coalition and the Rancher to Rancher network. He was awarded the Clarence Burch award for his leadership and stewardship by the Quivira Coalition in 2012.