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Marketing and Communications

The Marketing and Communications workgroup is focused on 

  • expanding brand awareness in target areas, 
  • growing prospect pools, 
  • and increasing measured engagements such as conversions to apply, request information, and schedule a visit.

Team Leads

Sean McGowan

Sean McGowan
Director of Strategic Communications and Marketing
Enrollment Management

Kate Post

Kate Post
Director of Digital Engagement and Marketing
University Communications

Key Objectives

  • Contribute to Increase FTES by 500 over 23-24  
  • Maximize marketing efforts and avoid internal competition by centralizing ad buys and coordinating messaging 
  • Provide colleges and departments with communications plans and tools to amplify their programs in ways that tie into University-wide initiatives 
  • Continue building University’s value propositions and messaging and begin stressing the need for all areas of the University to follow these guidelines
  • Prepare for rollout of revamped University webpages and train campus on new web update processes (this is 12 months away)
  • Update and improve virtual tour options on website 
  • Help departments and colleges facilitate small tours throughout spring semester 
  • Fully implement Marketing Cloud and continue refinement of inquiry-to-enrollment communications journeys. Begin spinning up Grad Studies and International admissions

Resources and Reports