Wednesday, November 4, 5:30-6:30 PM
ZOOM Meeting ID: 986 1982 0803 | Passcode: 549197
The topic of women’s entrepreneurship has become increasingly mainstream as we come to terms with the ramifications of gender discrimination. For instance, female entrepreneurs snagged only 2% of all venture capital money in recent years. This talk will discuss the sometimes surprising results of examining the language used on the websites of top college Business programs in Entrepreneurship. My team utilized several different computerized textual analysis methods to explore whether the language skews more feminine or masculine, and we also examined the different kinds of words that occurred near masculine and feminine pronouns, to get a sense of whether certain stereotypical views of the qualities of men and women were being perhaps unwittingly replicated in the shape of the language on these program websites. College websites are generally the first point of contact for potential students, and therefore it is crucial to understand how subtle language patterns might influence people’s attitudes towards the program.
Daniel Veidlinger is Chair of the Department of Comparative Religion and Humanities at California State University, Chico. He is the author of From Indra’s Net to Internet: Communication, Technology and the Evolution of Buddhist Ideas (2018) as well as the editor of Digital Humanities and Buddhism: An Introduction (2019). He also serves on the editorial board of Oxford Bibliographies: Buddhism and has authored many articles on Buddhism and Media Technologies. He has been using the R statistical programming language to analyze word usage and patterns in texts for several years.
This talk is co-sponsored by 
