University Communicators Guide

Logos, Seals & Signature

The University Seal

University SealThe University Seal, which features a stylized drawing of Kendall and Trinity Halls, contains the Latin phrase "Ars Probat Artificem" mean "Art is the test of the artisan."

As the formal symbol of the University, the official seal is used selectively and with the distinction appropriate for what it represents. It is intended for formal occasions and materials. Examples include diplomas, certificates, or medals given on behalf of the University, programs for presentations, collateral for formal events, and on official architectural signage. It should only appear in the Heritage Colors.

The University Seal is not for casual use. It should not be used as a department logo or design element on unsanctioned apparel, marketing fliers, or newsletters. Nor should it appear in conjunction with other logos or elements. 

The use of the seal must be approved by Public Affairs in advance. Contact Christian Burke, senior graphic designer, for approvals.

The University Flame

Chico State FlameThe University Flame was implemented in 1972 at when our name changed from Chico State College to California State University, Chico. It was designed to suggest a flaming torch of learning, a growing plant or tree, a book or a scroll, or a human shape.

The Flame is a core identity of the University. It is intended for less-formal applications such as marketing communications, student-facing collateral, and college and department materials. It may be used as a department logo or design element on sanctioned apparel, marketing fliers, or newsletters. It should not be combined with other logos or with nonstandard typefaces. It should only appear in the Heritage Colors.

The University Flame is available upon request as an approved logo and line signature. Contact Christian Burke, senior graphic designer, for approval.

Wildcat Icon

Wildcat Icon logoAvailable as an approved logo for the entire University and all audiences. It should only appear in the Heritage Colors.

It is intended for less-formal applications such as marketing communications, student-facing collateral, and college and department materials. Typical applications can include fliers, banners, and club sports apparel.

Note: This logo is currently under consideration for a design update.

Athletics Wildcat

Chico State Athletics IconThe Wildcat icon, related marks, and logotypes are registered trademarks and property of Chico State Athletics. Unauthorized use is strictly prohibited.

All materials and apparel using the Chico State Athletics Wildcat logos and wordmarks must be authorized.

For more information, contact the Associate Director of Athletics at 530-898-6470.

Web Signature

The CSU, Chico web signature is a digital identity of the University. Its use is restricted to official University websites, web applications, and approved vendor sites only. It should not be combined with other logos, elements, or typefaces.

Web Signature