University Color Palette

Beyond our logo, color is the most recognizable aspect of our identity. Chico State's "school colors" are red and white, which are reflected in our primary color palette. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Chico State identity.

While our identity colors may be used in many different combinations, Chico Red should be dominant throughout any given piece (or series of pieces). 

Note: Always check the accessibility of the colors in your design—your use of color must conform to web accessibility standards and provide good contrast on print pieces.

Primary Colors

This palette should be the dominant colors used in official communications when the project allows for color. In particular, Chico Red should be the most prominent color used for large color fields and works well for headlines, subheads, and pull quotes.

Secondary Colors

Although our primary color palette should drive most Chico State communications materials, other colors can be added as appropriate. Too much red or black can feel harsh, which is why we provide a secondary color palette of tones that represent the seasons and landscape of our campus and surrounding area. 

This supporting palette can provide creative flexibility, but exercise restraint. They should not become the primary colors for a college, school, center, or department, but can be used as accents. These supporting colors are intended to complement our primary colors. Do not introduce other colors into Chico State visual communications materials.

Color Ratios

There are a number of different audiences within the Chico community, each with a different association with the brand identity and color palette. These ratios are not hard and fast rules, but guidance as you select colors for your communication pieces. 

Prospective Students

Current Students

Faculty and Staff / Parents

Alumni and Donors