University Style Guide

University Color Palette

Chico State's "school colors" are cardinal and white, which are reflected in our primary color palette. It is comprised of Chico red, Cornerstone gray, black, and white. They should be the dominant colors used in official communications when the project allows for color.

Chico red should be the most prominent color used for large color fields and works well for headlines, subheads, and pull quotes.

Balance and harmony are the goal when using color. Too much red or black can feel harsh, which is why we provide a secondary color palette of tones that represent the seasons and landscape of our campus. These are certainly not your only color choices, but using this family of color helps maintain consistency.

Primary Colors

Chico Red

Chico Red

PMS: 201C
CMYK: 0, 100, 63, 31
RGB: 157, 34, 53
HTML: #9D2235

Cornerstone 

cornerstone gray

PMS: COOL GRAY 9C
CMYK: 50, 40, 34, 17
RGB: 117, 120, 123
HTML: #75787B

Black

black

PMS: BLACK
CMYK: 00, 00, 00, 100
RGB: 0, 0, 0
HTML: #000000

White

white

PMS: WHITE
CMYK: 00, 00, 00, 00
RGB: 255, 255, 255
HTML: #FFFFFF