University Style Guide

Who We Are

California State University, Chico is the second-oldest institution in the 23-campus CSU system, the nation’s largest public university system. Founded in 1887, Chico State enrolls approximately 17,500 students and serves as the comprehensive university of the North State, the 12-county region where the campus is located. The campus is consistently ranked as one of the best regional public universities in the Western United States and recognized for its quality of education, affordability, value, and alumni success. Its mission includes enduring commitments to academic distinction, transformative student experiences, prominent scholarship and innovation, and a culture of excellence and accountability. With strategic priorities of equity, diversity, and inclusion; civic and global engagement; and resilient and sustainable systems, Chico State is working to solve the unprecedented global challenges of the 21st century.

Our Brand

We share Chico State's identity through four brand pillars, built on our foundation of excellence.

Catalysts for Change

Our high-quality, high value education prepares students for successful lives and careers—helping them take ownership, use their voices, and mobilize the next generation.

Connections Beyond Campus

We recognize our community as larger than our campus and partner with the city of Chico, the North State, and beyond to apply scholarship, research, and service to address global issues.

Culture of Belonging

We cultivate a welcoming and inclusive campus for people of all identities and create and advocate for policies that form a more equitable society.

Captivating Educational Backdrop

We honor our environment—the traditional lands of the Mechoopda people—which provide access and bolster our academics and foster self-reflection and personal growth.