Marcy McCormick
- Graduated: 2012
- Field: Analyst/Consultant, Technology
Marcy McCormick, who graduated with a BA in Economics in 2012, is measurement manager at Pinterest in San Francisco, California. As an undergraduate Marcy was a research assistant at Chico State’s Center for Economic Development . She also found time to be president of the Chico State Economics Club, Vice President of Chico State Investors Club, and a representative of the Student Leadership Council.
After graduate school in Economics at the University of Colorado, Denver, she accepted an internship with Datalogix, a firm that Oracle purchased at the end of 2014.
In 2013 Marcy moved from the internship into a permanent position as analyst with Datalogix as an analyst. "I analyze our methodologies and results to contribute to industry whitepapers on marketing analytics," Marcy stated in a recent email. Her official duties from her offer letter are as follows: “(a) Work closely with Datalogix team leads to become one of the most knowledgeable analysts in the industry when it comes to measuring campaign performance. (b) Leverage Datalogix Analytics resources to develop best in class investigative reporting to identify and help resolve issues that compromise campaign performance. (c) Identify opportunities for improvement in internal systems and processes, investigate hypotheses, report findings, and drive necessary change/advancements to various internal groups (R&D, Account Management, etc.) (d) Structure projects and guide technical team members in the creation of dashboards, KPIs, and reports to lead adoption of fact-based decision making in the organization.”
After Oracle purchased Datalogix in 2015 Marcy worked for Oracle as a data scientist. In 2016 she was promoted to senior data scientist with Oracle. Marcy left Oracle in August 2018 to found her own firm Significant Figures LLC in Denver, Colorado. The following month Marcy accepted a position with Pinterest, where she currently works as Ads Measurement Lead. (Last Updated 10/24/20)